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Why only 14% of marketers use AI daily (and how to join them)

What’s the difference between marketers who get real value from AI and those who merely have the tools? We’ve spoken to over 250 marketing leaders and uncovered a clear pattern: the most successful teams aren’t doing anything revolutionary – they’ve simply mastered the art of making AI part of their daily workflow. Here’s what we learned about bridging the gap between having AI tools and using them effectively.

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Power Rankings

The Power Rankings; January

Are you curious about how your company stacks up against the competition in the dynamic worlds of casino, horse racing, and football leagues? Look no further! Here's January's edition of The Power Ranking's.

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Kalshi set to disrupt betting landscape ahead of Super Bowl LIX

Kalshi is shaking up the US betting landscape ahead of Super Bowl LIX, offering nationwide prediction markets beyond traditional sportsbooks. With creative bets on game outcomes, halftime performances, and ad appearances, Kalshi is redefining engagement. As the industry evolves, operators must adapt or risk being left behind.

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Google update causes global SEO tool outages

Google's latest update caused widespread SEO tool outages, disrupting rankings and reporting. Marketers must adapt by leveraging Google’s native tools and monitoring organic traffic trends.

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Google Performance Max gets a 2025 upgrade

Google's 2025 Performance Max updates enhance reporting, creative capabilities, and audience insights, giving marketers greater control to optimise campaigns and drive better ad performance across multiple channels.

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Google’s Demand Gen update

Discover Google’s latest Demand Gen updates, featuring AI-driven targeting, enhanced shopping ad integration, and creative flexibility to boost engagement and drive better marketing results.

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Odds markets gear up ahead of 2025’s Six Nations

Who will take the trophy? Which underdog could shake up the standings? Our latest blog explores the latest odds, key fixtures, and what to watch for in the betting markets.

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What you need to know about the ongoing UK iGaming regulation changes

The UK iGaming landscape is shifting fast, with new regulations already in place and more on the way. Find out what’s changed, what’s coming, and how you can stay ahead of the curve.

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The Super Bowl LIX halftime show: Where will it stand amongst the greats?

Explore iconic halftime shows and discover why Super Bowl LIX is a golden opportunity for marketers and bettors alike.

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Highflyers and Underperformers: Who’s Winning in Ontario’s iGaming Gold Rush?

This report is essential for marketing professionals, executives, and stakeholders in the Ontario iGaming sector looking to elevate their digital marketing strategies and drive business growth.

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Google Ads tests video asset option

Google Ads is currently testing a new "Video" option within its Assets section, signaling a potential shift towards greater video integration in advertising strategies for 2025.

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Leveraging ChatGPT’s voice mode

Discover how ChatGPT's new voice mode is transforming AI use for businesses. Our latest blog explores how this feature can revolutionise personalised marketing, content creation, and customer engagement strategies.

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Power Rankings

The Power Rankings; December

Are you curious about how your company stacks up against the competition in the dynamic worlds of casino, horse racing, and football leagues? Look no further! Here's December's edition of The Power Ranking's.

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CTV developments reshaping advertising landscapes

Explore how CTV is reshaping the advertising landscape with major advancements from StackAdapt and Roku. Discover why growing viewership, enhanced targeting, and reduced barriers to entry make Connected TV the next big opportunity for brands and agencies.

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Why Slots are the dominant iGaming category for 2024 and beyond

Slots are the single most commonly played category of casino game and the UK Slots market continued growing this year. Find out what are the potential factors driving this increase.

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Assessing the impact of the UK’s planned affordability checks

The UK Gambling Commission’s affordability checks pilot is now well underway, but industry concerns over the potential impact of the checks remain. We’ve examined its impact on the market and what a full implementation could mean for players and operators alike. 

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Will the rise on betting in US women’s sports continue?

Discover how the rise of betting on women’s sports in the US is creating new growth opportunities for brands. From record-breaking WNBA engagement to increasing interest from female bettors, explore why this market deserves your attention.

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Exciting New Partnership with Sporting Life

We are thrilled to announce an exciting new partnership with Sporting Life, a company that is one of the largest UK sports content websites and the country's most visited racing website.

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Is your marketing strategy set for the 2025 Cheltenham and Grand National season?

Now is already the time to start preparing for the upcoming Grand National and Cheltenham events. Here are the key things to consider for starting the year with a strong strategy. 

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