News, insights & advice

Article

Google Ads Introduces New Consent Settings Tab in Data Manager

Calvin Mistry, Paid Media Manager

2 October '24

Explore Google Ads' new AI-driven Consent Settings tab in Data Manager, which enhances advertisers' control over user consent for website and uploaded data, ensuring GDPR compliance and fostering user trust. Learn why this feature is pivotal for transparent data management in advertising.

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Article

The Power Rankings; August

Chris Whyatt, Agency Innovation Lead

20 September '24

Are you curious about how your company stacks up against the competition in the dynamic worlds of casino, horse racing, and football leagues? Look no further! We're excited to share: The Power Ranking's, which we will be updating for you monthly.

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Article

The Power Rankings; June

Chris Whyatt, Agency Innovation Lead

20 September '24

Are you curious about how your company stacks up against the competition in the dynamic worlds of casino, horse racing, and football leagues? Look no further! We're excited to share: The Power Ranking's, which we will be updating for you monthly.

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Article

Five fresh insights to boost your nursery marketing

Justin Deaville, Managing Director

9 September '24

We asked 421 UK parents about their nursery search and discovered five fresh insights to boost your nursery marketing.

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Article

England fall short, but betting searches score big at Euro 2024 

Harvey Cleere, Sports Writer

19 August '24

Dive into our latest Summer of Sports blog, where we unpack the key insights from a summer that captivated the nation. As Euro 2024 concludes, we explore how England's run to the final fuelled a surge in online betting and what this means for brands looking to capitalise on future international tournaments. Discover actionable strategies to leverage these trends and boost your market share in the ever-growing world of sports betting.

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Article

ChatGPT key content tells – How marketers know when you’re using AI

Grace Ambrose, Senior Content Specialist

16 August '24

AI can streamline content creation, but it often leaves tell-tale signs like overuse of colons, repetitive language, and American spellings. Check out our checklist of things to look out for to master how to use AI when creating content.

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eBook

Scale Your Nursery Brand: New Insights for Nursery Marketing

Justin Deaville, Managing Director

15 August '24

Ready to grow your nursery brand? Our new ebook, "Unlocking the Secrets to Scaling Your Nursery Brand," is packed with actionable insights and strategies to help you stand out in a competitive market. Dive in and discover the tools you need to elevate your brand and drive growth.

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Article

Copa America 2024 sees 200% growth in online betting searches

Harvey Cleere, Sports Writer

12 August '24

Explore how Copa America 2024, held in the United States, led to a 205% surge in online betting interest, driven by Messi's influence and the rise of Premier League stars in the tournament.

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Article

Case Study – Our Work With UKAS

Zoe Billins, Senior Marketing Executive

5 August '24

Our Work With UKAS At Receptional, we diversified UKAS’ approach to Paid Media to offer full-funnel exposure throughout a long and complex path to purchase. The Client The United Kingdom Accreditation Service (UKAS) is the national accreditation body recognised by the UK government, responsible for assessing and accrediting organisations that provide certification, testing, inspection, and […]

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Article

Searches hit for six: Thrilling T20 World Cup sparks online betting interest

Joel Pattison, Sports Content Executive

1 August '24

Explore how the T20 World Cup has sparked a surge in online betting interest. Our latest blog dives into betting trends and offers insights for brands to capitalise on this engagement. Subscribe to our "Summer of Sports" series for more updates!

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Article

Why advertising on YouTube is fundamental to your marketing mix

Sophie Williams, Paid Media Account Director

1 August '24

YouTube is a powerful platform for advertisers, offering trusted creator recommendations and driving conversions beyond just awareness. With no minimum spend and full-funnel capabilities, it's essential for your marketing mix. Learn best practices for engaging ads and how to effectively reach your audience.

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Article

Google scraps plans to kill third-party cookies in Chrome

Sophie Williams, Paid Media Account Director

1 August '24

Google has reversed its plan to phase out third-party cookies in Chrome, opting instead for a strategy that enhances user control over data. This decision marks a significant shift in the company's approach to balancing privacy concerns with the needs of advertisers. Read more about the implications of this change in this blog post.

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Article

The Rise in Sports Betting: Blockbuster Summer Sees Increased Searches

Joel Pattison, Sports Content Executive

25 July '24

Discover the rise in sports betting searches during the blockbuster summer of Euro 2024, Royal Ascot, and the T20 World Cup. Our research reveals a 45% increase in betting app searches, offering critical insights for brands to capitalize on. Learn more in our detailed analysis.

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Article

AI Brand Recommendations Launched By Google

Mike Hobbs, Paid Media Manager

3 July '24

In June, Google announced the introduction of its new AI-powered "Brand Recommendations." Find out more about what this means.

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Article

Market movers: Euro 2024 favourites following the group stages

Harvey Cleere, Sports Writer

28 June '24

Let's delve into how the bookmakers have reacted and changed their odds going into the business end of the Euros, influenced by team performances, key player impacts, and the unpredictability of tournament football.  

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Article

Quarterly Team Building Day June 2024

Zoe Billins, Senior Marketing Executive

25 June '24

See the snaps from our recent Quarterly Team Building Day which included Raft Building, Slip n' Slide and an Inflatable Water Park!

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Article

Exciting New Partnership with LiveScore Bet

Justin Deaville, Managing Director

10 June '24

We are thrilled to announce an exciting new partnership with LiveScore Bet, a company that has the ambition of becoming a leader in the sports betting industry.

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Article

Four key takeaways from Google’s API leak

Tim Room, SEO Manager

3 June '24

Four Key Takeaways from Google’s API Leak  This is for marketers focused on organic search This month an anonymous source shared thousands of leaked Google search documents. Our friends at SparkToro analysed all 2,500 pages. Our SEO team has pulled out the key lessons… 1. Brand is Paramount It’s no surprise to discover that Google […]

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