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Article
Taking Your Facebook Campaigns to the Next Level: 3 Underrated Features Worth Testing Today
26 September '23
While many marketers are familiar with the basics of creating and running Facebook Ads, there are several underrated features within the platform that can take your advertising efforts to the next level. In this blog post, we'll explore three of these lesser-known gems within Facebook Ads that can help you maximise your campaign's effectiveness and return on investment (ROI).
eBook
Innovate, Optimise, Succeed: A Guide to Maximising the Impact of Your Ad Creative
19 September '23
In this eBook, we will explore proven strategies, best practices, and real-world case studies from successful campaigns. Whether you're working with Facebook, Google, or other platforms, you'll benefit from these principles and methodologies. Are you ready to unlock the potential of your digital advertising efforts?
Article
15 September '23
In the ever-evolving landscape of digital advertising, staying ahead of the competition is essential for agencies aiming to maximise their returns for their clients. Google, being at the forefront of online advertising, continues to innovate its advertising platforms to provide marketers with tools that deliver exceptional results. In this article, we delve into three key features of Google Performance Max Campaigns that can supercharge your advertising efforts and propel your clients to new heights.
Article
Top tips from the experts: How to write great iGaming content within regulations
8 September '23
Consumer safety and brand guidelines are at the top of our priorities, which is why, when writing casino content, there's more to it than simply putting pen to paper. It's more important than ever that we stay on top of the game. Find out how you can market gaming and make sure your content has the edge, whilst keeping in mind all the latest laws and requirements.
Article
3 Under-the-Radar YouTube Tactics That Will Grow Your Brand
6 September '23
Did you know that YouTube has over 2 billion active users, making it the second most visited website in the world? Because of this, it can be hard to stand out from the crowd. But, with our tips and underrated tactics you can get ahead and make waves with your marketing. Read the blog to find out how.
Article
Understanding Your High-Net-Worth Individual Target Audience
23 August '23
Did you know that 75% of high-net-worth individuals (HNWIs) now make investment decisions based solely from online advice? Do you want to effectively target this demographic with your marketing? With our latest insights and advice - you can!
Article
Which are the most liked sports bettor brands in the UK – and why?
23 August '23
The online sportsbook market is demanding and fast-paced. There are few industries in the world more competitive. Throw in the ever-evolving government regulations and you’re left with a tricky maze for marketers to navigate. It’s never been more important for a brand to understand its customers and their spending habits, as knowing what makes bettors tick can give an advantage over competitors.
eBook
SEO Showdown: Who’s Winning in iGaming Across the UK, US and Canada?
22 August '23
Casino gambling may feel like an industry dominated by big betting and casino brands, but by analysing the search trends and traffic for relevant keywords, we can find ways in which challenger brands can make their voices heard. Are you ready to make waves in the casino landscape?
Article
Which are the most liked casino brands in the UK – and why?
10 August '23
In light of the proposed gambling reform, the ways casino brands can market to consumers is about to change. Find which brands are favoured amongst UK players as we uncover what they're doing well, so you can do better.
eBook
10 August '23
In an industry that's constantly changing, it’s more important than ever to understand your customers in the digital age. Our detailed survey uncovers UK consumers’ current top choice of casino brand, and what you can do to become their next favourite. Download the eBook now!
Article
Which are the most liked Canadian casino brands – and why?
9 August '23
The digital age has provided new ways for casino brands to expand their marketing and reach a wider target audience. Our research reveals which of the Canadian casino brands are the most popular, uncovering how they've won, and what you can do to win too.
Article
Want to Win Over Wealthy Clients? The 3 Creative Ad Techniques Every Financial Marketer Must Know
4 August '23
Keeping your brand at the forefront of your audience's minds can feel like a Herculean task. But what if we told you there's a secret to not just capturing their attention, but also their hearts? Intrigued? You should be.
eBook
3 August '23
This report, in partnership with the Financial Services Forum, explores the role of SEO in the retail banking space.
Article
28 July '23
As an experienced marketer, we’re sure you're no stranger to the challenge of capturing attention in a crowded digital landscape. Competition is fierce, especially on powerful platforms like Google and Facebook. Creativity in this context isn't about producing the most visually stunning ads or the wittiest headlines. It's about delivering your message in a way that's not only eye-catching but also emotionally engaging.
Article
Three Personas You Can Prioritise in Your Sports Betting Campaigns (UK Edition)
24 July '23
The online sportsbook market is extremely competitive, with constant changes and rapidly-evolving regulations making it difficult for marketers in the industry to keep up. That makes it even more important to understand your audience and create effective sports betting campaigns.
Article
Three Personas You Can Prioritise in Your Casino Campaigns (Canadian Edition)
12 July '23
Casino brands are accountable for the safety of their players in the digital age. In a growing industry, where standing out against competitors is harder than ever, brands need to alter their marketing and create the most effective casino campaigns. To do this, they need to understand their consumers better. Find out how in this post.
eBook
The Art of Thriving: How to Blend Brand and Performance Marketing in Financial Services
11 July '23
The financial services sector is known for its complexity, making it difficult to stand out in a crowded marketplace. That said, with the right approach, finance brands can begin to thrive amidst economic uncertainties. By understanding the importance of creativity, you'll be able to navigate the challenges of an economic downturn and achieve some truly amazing success. Now is the time to embrace the art of thriving…
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Decoding the gamer’s mind: unveiling the secrets behind casino brand preferences (Ontario edition)
13 June '23
Since iGaming began operating in Ontario, Canada in 2022, the industry continues to develop and grow. Stay on top with your marketing using our new research that decodes the Canadian casino gamblers minds.
Article
Top 10 Takeaways from the Online PR Show, Brighton SEO
3 May '23
We share our top 10 takeaways from Brighton SEO, a jam-packed day where industry professionals share their digital PR knowledge, tips and tricks!
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