News, insights & advice

Article

Las Vegas strikes back: The battle over Kalshi’s sports betting ambitions in Nevada

Joel Pattison, Sports Content Executive

12 March '25

Las Vegas challenges Kalshi’s entry into sports betting with a cease-and-desist order. Could this legal battle reshape the industry? Read more.

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Article

Navigating UK financial risk checks: What iGaming affiliates need to know

Joel Pattison, Sports Content Executive

10 March '25

Recent financial risk updates are impacting iGaming affiliates in the UK. Learn how to stay compliant, adapt strategies, and navigate these changes for long-term success.

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Article

Google’s updated gambling & games ad policy: impact on iGaming SEO & organic visibility

Janhavi Dhuri, SEO Content Executive

10 March '25

Google's latest update caused widespread SEO tool outages, disrupting rankings and reporting. Marketers must adapt by leveraging Google’s native tools and monitoring organic traffic trends.

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Article

Maximising Ad Impact: Google’s New RSA Update Explained

Harvey Booth, Senior Paid Media Manager

10 March '25

Google’s latest RSA update boosts ad visibility by allowing two extra headlines to appear as links, increasing engagement and conversions. Learn how to optimise your strategy.

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Article

Super Bowl LIX betting shatters records: Key insights for the iGaming industry

Joel Pattison, Sports Content Executive

3 March '25

Super Bowl LIX smashed betting records as Chiefs faced Eagles in a wagering frenzy. Discover what unprecedented betting volumes reveal about the rapidly evolving iGaming landscape and emerging market opportunities.

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Article

Pragmatic Play dominates the online Slots scene: Data-driven insights for iGaming growth

Joel Pattison, Sports Content Executive

3 March '25

Pragmatic Play is making waves in the iGaming industry, holding a significant share of the top online slot games. Find out what this means for iGaming brands, and how you can leverage these trends to drive growth.

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Article

Cheltenham Festival 2025: What last year’s betting trends tell us

Joel Pattison, Sports Content Executive

3 March '25

With the Cheltenham Festival 2025 edition less than a fortnight away, now is the time to reflect on last year’s betting trends and what they could mean for this year’s ever-growing market.  

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Article

bet365 expands US footprint with Tennessee sports betting license approval

Joel Pattison, Sports Content Executive

3 March '25

bet365 secures Tennessee sports betting license, expanding its US footprint in the online-only market, intensifying competition with major operators like FanDuel and DraftKings.

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Article

Five AI tools iGaming marketers are quietly using to outperform their competition

Justin Deaville, Managing Director

25 February '25

We've narrowed down five AI tools iGaming marketers are quietly using to outperform their competition - Find out more about them here.

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Article

Start small, think big: Building your first AI marketing experiment

Justin Deaville, Managing Director

18 February '25

How to run small AI experiments that build confidence using such tools while staying compliant. Sign up for early access to the AI compass.

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Article

Why only 14% of marketers use AI daily (and how to join them)

Justin Deaville, Managing Director

13 February '25

What’s the difference between marketers who get real value from AI and those who merely have the tools? We’ve spoken to over 250 marketing leaders and uncovered a clear pattern: the most successful teams aren’t doing anything revolutionary – they’ve simply mastered the art of making AI part of their daily workflow. Here’s what we learned about bridging the gap between having AI tools and using them effectively.

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Content creation

The Power Rankings; January

Chris Whyatt, Agency Innovation Lead

10 February '25

Are you curious about how your company stacks up against the competition in the dynamic worlds of casino, horse racing, and football leagues? Look no further! Here's January's edition of The Power Ranking's.

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Article

Kalshi set to disrupt betting landscape ahead of Super Bowl LIX

Joel Pattison, Sports Content Executive

5 February '25

Kalshi is shaking up the US betting landscape ahead of Super Bowl LIX, offering nationwide prediction markets beyond traditional sportsbooks. With creative bets on game outcomes, halftime performances, and ad appearances, Kalshi is redefining engagement. As the industry evolves, operators must adapt or risk being left behind.

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Article

Google update causes global SEO tool outages

Zoe Billins, Senior Marketing Executive

4 February '25

Google's latest update caused widespread SEO tool outages, disrupting rankings and reporting. Marketers must adapt by leveraging Google’s native tools and monitoring organic traffic trends.

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Article

Google Performance Max gets a 2025 upgrade

Zoe Billins, Senior Marketing Executive

4 February '25

Google's 2025 Performance Max updates enhance reporting, creative capabilities, and audience insights, giving marketers greater control to optimise campaigns and drive better ad performance across multiple channels.

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Article

Google’s Demand Gen update

Zoe Billins, Senior Marketing Executive

4 February '25

Discover Google’s latest Demand Gen updates, featuring AI-driven targeting, enhanced shopping ad integration, and creative flexibility to boost engagement and drive better marketing results.

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Article

Odds markets gear up ahead of 2025’s Six Nations

Louisa Heath, Content Executive

31 January '25

Who will take the trophy? Which underdog could shake up the standings? Our latest blog explores the latest odds, key fixtures, and what to watch for in the betting markets.

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Article

What you need to know about the ongoing UK iGaming regulation changes

Louisa Heath, Content Executive

31 January '25

The UK iGaming landscape is shifting fast, with new regulations already in place and more on the way. Find out what’s changed, what’s coming, and how you can stay ahead of the curve.

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