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Jack Rose, Operations Director at Receptional, explains why our true passion is table tennis

Beer Fridge and Ping-Pong Table: New Receptional Film Upends Agency Culture Clichés

Receptional has released a short film that upends the traditional agency cliché: that a table tennis table can make up for a toxic working culture.

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A photograph of the Google Ads interface on screen

How Performance Max Could Enhance Your Marketing Strategy

Performance Max is Google Ads' newest goal-based campaign type. We take a look at what it is, how it works and the results from early Performance Max campaigns.

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A speaker on stage at Google Marketing Live 2022

22 Takeaways from Google Marketing Live 2022

Enhancing privacy, advancing AI. They were the two big themes at Google Marketing Live 2022. Here are our key takeaways covering YouTube, Search, Shopping and more.

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A football stadium similar to the venue for Betting on Sports Europe 2021

65 Takeaways from Betting on Sports Europe 2021

Betting on Sports Europe 2021 descended on Stamford Bridge last week. The Receptional team were in the dug outs taking notes. Here are our 65 takeaways from eight talks across the two days.

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Valetta - the venue for iGaming NEXT 2021

34 Takeaways from iGaming NEXT, Valletta 2021

We hopped on a plane to Malta recently for iGaming NEXT, Valetta 2021. This year's theme was “Disrupt the Status Quo”, so it was fascinating to hear about the innovation going on in the industry. Here are our top takeaways from our five favourite talks.

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The pier opposite the venue for BrightonSEO

112 Takeaways from BrightonSEO

BrightonSEO made a welcome return in real life in September 2021. Here are our takeaways, covering culture, PR, lead gen, SEO and social tips and stats.

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The start of a running race: a metaphor for technical SEO in a competitive niche

5 Tricks for Tip Top Technical SEO in a Competitive Niche

Are you tailing behind your competitors in technical SEO? We'll show you exactly how to nail yours so you can sit above the rest in the search results.

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A hand uses a control panel: a metaphor for digital analytics

What Are Digital Analytics?

Digital analytics is the use of qualitative and quantitative data to continually improve the user experience. Learn more about what it is and how to do it.

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People practising martial arts: a metaphor for protecting yourself against SEO attacks

The 7 Most Common Negative SEO Attacks and How to Protect Yourself

Here are seven ways your site could be hacked or negatively attacked. Unfortunately, these attacks can impact upon your SEO and business online.

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Two hands weaving fabric together: a metaphor for integrating Universal Analytics and Salesforce

How to Integrate Universal Analytics with Salesforce

Here are five simple steps to integrate Google's Universal Analytics with Salesforce, the leading CRM software. We've even provided the code.

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Someone trying to open a jar: a metaphor for improving website usability

7 Essential Tips to Improve Your Website’s Usability

Discover seven proven tips to boost your website’s usability and design. Give users a stress-free experience and increase their conversion rates.

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Someone fixing a bike: a metaphor for common schema problems

10 Common Schema Problems and How to Fix Them

If you have a question about a schema problem it can be a little confusing, so we've put together 10 of the most common schema problems and how to fix them.

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Someone clicking on a mouse: a metaphot for pay-per-click advertising

7 Definitive Dos and Don’ts of Google AdWords Pay Per Click

Pay-per-click (PPC) advertising can be the most efficient and effective way to drive highly targeted traffic to your website, as long as you get it right.

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Someone yawning: a metaphor for boring products

5 Examples of Brilliant Marketing Campaigns From Boring Brands

Stuck for ideas to make your brand stand out? Here are five examples of dull products being marketed with a twist, to give you some inspiration.

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A father and daughter celebrate Father's Day

5 Tips for the Best Father’s Day PPC Campaign

Get your pay per click campaigns ready for Father's Day with our five top tips. Pick up on Father's Day search traffic for your business.

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A compass on a hand: a metaphor for finding lost keyword data

Three Easy Steps to Replacing Your Lost Keyword Data

Since Google decided to hide more of your keyword data, optimisation is a little trickier. But, there are some ways around (not provided).

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People playing Scrabble: a metaphore for different keyword terms

What Are the Different Keyword Types?

Learn about the differences between head, body and long-tail keyword terms and how to research and optimise for each.

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A fist bump: a metaphor for redirecting while maintaining referrer data

How to Redirect and Keep Referrer Data for Web Analytics

Referred data is often lost when you change a website URL and redirect it. Find out how to use server-side redirects to avoid this issue.

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A driver stuck in traffic: a metaphor for the difference between clicks and visits

Click Vs Visits – Why The Discrepancy?

Google Analytics often shows a discrepancy between the number of clicks from PPC ads and the number of visits. Here we explain why this happens.

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