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2024 vision: A look into this year’s game-changing marketing trends

Understanding your clients or prospects is the first step to creating a successful marketing strategy. This is why we surveyed over 500 high-net-worth individuals (HNWIs), to understand the main influences of their investment research. From this, we identified the channels they are most influenced by, revealing how you can tailor your marketing to prospects based on their preferences.

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Revealed – The Top Channels Influencing High-Net-Worth Individuals’ Research

Understanding your clients or prospects is the first step to creating a successful marketing strategy. This is why we surveyed over 500 high-net-worth individuals (HNWIs), to understand the main influences of their investment research. From this, we identified the channels they are most influenced by, revealing how you can tailor your marketing to prospects based on their preferences.

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group of people sitting down, smiling and clapping

3 Tips for Creating Innovative Ad Creative That Breaks Through the Clutter

In today's digital world, consumers are bombarded with ads from all sides. To break through the clutter and capture their attention, brands need to be creative. In this blog, we'll share a few top tips on how to devise innovative ad creative.

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Decoding SEO Success: Revealing the Top Performers in the Car Insurance Sector

In the UK, there are at least 76,000 commonly used car insurance keywords. These keywords account for 4.5 million searches a month. Mainstream insurers and comparison sites heavily dominate the search results for these keywords. This makes it hard for small or challenger brands, who have little hope of ranking for them. Where they can compete, however, is in specialist car insurance...

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Taking Your Facebook Campaigns to the Next Level: 3 Underrated Features Worth Testing Today

While many marketers are familiar with the basics of creating and running Facebook Ads, there are several underrated features within the platform that can take your advertising efforts to the next level. In this blog post, we'll explore three of these lesser-known gems within Facebook Ads that can help you maximise your campaign's effectiveness and return on investment (ROI).

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Supercharging Your Advertising: Exploring 3 Game-Changing Features in Google Performance Max Campaigns

In the ever-evolving landscape of digital advertising, staying ahead of the competition is essential for agencies aiming to maximise their returns for their clients. Google, being at the forefront of online advertising, continues to innovate its advertising platforms to provide marketers with tools that deliver exceptional results. In this article, we delve into three key features of Google Performance Max Campaigns that can supercharge your advertising efforts and propel your clients to new heights.

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Top tips from the experts: How to write great iGaming content within regulations

Consumer safety and brand guidelines are at the top of our priorities, which is why, when writing casino content, there's more to it than simply putting pen to paper. It's more important than ever that we stay on top of the game.  Find out how you can market gaming and make sure your content has the edge, whilst keeping in mind all the latest laws and requirements.

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A person uses YouTube on laptop and mobile, showing that it's an important acquisition channel for Sports Betting & iGaming brands

3 Under-the-Radar YouTube Tactics That Will Grow Your Brand

Did you know that YouTube has over 2 billion active users, making it the second most visited website in the world? Because of this, it can be hard to stand out from the crowd. But, with our tips and underrated tactics you can get ahead and make waves with your marketing. Read the blog to find out how.

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Understanding Your High-Net-Worth Individual Target Audience

Did you know that 75% of high-net-worth individuals (HNWIs) now make investment decisions based solely from online advice? Do you want to effectively target this demographic with your marketing? With our latest insights and advice - you can!

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UK sports bettors looking at a mobile phone and celebrating a win

Which are the most liked sports bettor brands in the UK – and why?

The online sportsbook market is demanding and fast-paced. There are few industries in the world more competitive. Throw in the ever-evolving government regulations and you’re left with a tricky maze for marketers to navigate. It’s never been more important for a brand to understand its customers and their spending habits, as knowing what makes bettors tick can give an advantage over competitors.

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Which are the most liked casino brands in the UK – and why?

In light of the proposed gambling reform, the ways casino brands can market to consumers is about to change. Find which brands are favoured amongst UK players as we uncover what they're doing well, so you can do better.

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Which are the most liked Canadian casino brands – and why?

The digital age has provided new ways for casino brands to expand their marketing and reach a wider target audience. Our research reveals which of the Canadian casino brands are the most popular, uncovering how they've won, and what you can do to win too.

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Want to Win Over Wealthy Clients? The 3 Creative Ad Techniques Every Financial Marketer Must Know

Keeping your brand at the forefront of your audience's minds can feel like a Herculean task. But what if we told you there's a secret to not just capturing their attention, but also their hearts? Intrigued? You should be.

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Watch Your Conversions Skyrocket: The 3 Game-Changing Creative Strategies Every Financial Brand Needs

As an experienced marketer, we’re sure you're no stranger to the challenge of capturing attention in a crowded digital landscape. Competition is fierce, especially on powerful platforms like Google and Facebook. Creativity in this context isn't about producing the most visually stunning ads or the wittiest headlines. It's about delivering your message in a way that's not only eye-catching but also emotionally engaging.

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A first-time depositor celebrates a win

Three Personas You Can Prioritise in Your Sports Betting Campaigns (UK Edition)

The online sportsbook market is extremely competitive, with constant changes and rapidly-evolving regulations making it difficult for marketers in the industry to keep up. That makes it even more important to understand your audience and create effective sports betting campaigns.

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Three Personas You Can Prioritise in Your Casino Campaigns (Canadian Edition)

Casino brands are accountable for the safety of their players in the digital age. In a growing industry, where standing out against competitors is harder than ever, brands need to alter their marketing and create the most effective casino campaigns. To do this, they need to understand their consumers better. Find out how in this post.

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top-ten-takeaways-brighton-seo-pr-digital

Top 10 Takeaways from the Online PR Show, Brighton SEO

We share our top 10 takeaways from Brighton SEO, a jam-packed day where industry professionals share their digital PR knowledge, tips and tricks!

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How to Build a Killer Media List

Media lists are the backbone of any PR strategy, learn how to create a killer media list so your team can effectively pitch to journalists.

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A neon hand stands-out like sports betting and iGaming brands should

How Sports Betting & iGaming Brands Can Stand Out from the Forest of Neon

Many sports betting brands are adopting the same Vegas-inspired look and feel. Find out how to do something different, through a long-term brand strategy.

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