News, insights & advice

Article

How Performance Max Could Enhance Your Marketing Strategy

Alice Williams, Paid Search & Social Executive

19 July '22

Performance Max is Google Ads' newest goal-based campaign type. We take a look at what it is, how it works and the results from early Performance Max campaigns.

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Article

22 Takeaways from Google Marketing Live 2022

Chris Whyatt, Agency Innovation Lead

25 May '22

Enhancing privacy, advancing AI. They were the two big themes at Google Marketing Live 2022. Here are our key takeaways covering YouTube, Search, Shopping and more.

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Article

65 Takeaways from Betting on Sports Europe 2021

Dean Rowland, Director / Head of Business Development

2 December '21

Betting on Sports Europe 2021 descended on Stamford Bridge last week. The Receptional team were in the dug outs taking notes. Here are our 65 takeaways from eight talks across the two days.

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Article

34 Takeaways from iGaming NEXT, Valletta 2021

Dean Rowland, Director / Head of Business Development

5 November '21

We hopped on a plane to Malta recently for iGaming NEXT, Valetta 2021. This year's theme was “Disrupt the Status Quo”, so it was fascinating to hear about the innovation going on in the industry. Here are our top takeaways from our five favourite talks.

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Article

112 Takeaways from BrightonSEO

Justin Deaville, Managing Director

13 September '21

BrightonSEO made a welcome return in real life in September 2021. Here are our takeaways, covering culture, PR, lead gen, SEO and social tips and stats.

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Article

5 Tricks for Tip Top Technical SEO in a Competitive Niche

Rob Newhouse, Analytics Consultant

10 September '19

Are you tailing behind your competitors in technical SEO? We'll show you exactly how to nail yours so you can sit above the rest in the search results.

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Article

What Are Digital Analytics?

Rob Newhouse, Analytics Consultant

6 August '18

Digital analytics is the use of qualitative and quantitative data to continually improve the user experience. Learn more about what it is and how to do it.

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Article

The 7 Most Common Negative SEO Attacks and How to Protect Yourself

Rob Newhouse, Analytics Consultant

6 March '17

Here are seven ways your site could be hacked or negatively attacked. Unfortunately, these attacks can impact upon your SEO and business online.

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Article

How to Integrate Universal Analytics with Salesforce

Rob Newhouse, Analytics Consultant

7 February '17

Here are five simple steps to integrate Google's Universal Analytics with Salesforce, the leading CRM software. We've even provided the code.

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Article

7 Essential Tips to Improve Your Website’s Usability

Rob Newhouse, Analytics Consultant

16 November '16

Discover seven proven tips to boost your website’s usability and design. Give users a stress-free experience and increase their conversion rates.

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Article

10 Common Schema Problems and How to Fix Them

Rob Newhouse, Analytics Consultant

16 September '16

If you have a question about a schema problem it can be a little confusing, so we've put together 10 of the most common schema problems and how to fix them.

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Article

7 Definitive Dos and Don’ts of Google AdWords Pay Per Click

Matt Loughlin, Director / Head of Paid Media

28 June '16

Pay-per-click (PPC) advertising can be the most efficient and effective way to drive highly targeted traffic to your website, as long as you get it right.

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Article

5 Examples of Brilliant Marketing Campaigns From Boring Brands

Justin Deaville, Managing Director

18 June '15

Stuck for ideas to make your brand stand out? Here are five examples of dull products being marketed with a twist, to give you some inspiration.

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Article

5 Tips for the Best Father’s Day PPC Campaign

Matt Loughlin, Director / Head of Paid Media

9 June '14

Get your pay per click campaigns ready for Father's Day with our five top tips. Pick up on Father's Day search traffic for your business.

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Article

Three Easy Steps to Replacing Your Lost Keyword Data

Rob Newhouse, Analytics Consultant

19 February '14

Since Google decided to hide more of your keyword data, optimisation is a little trickier. But, there are some ways around (not provided).

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Article

What Are the Different Keyword Types?

Justin Deaville, Managing Director

7 August '13

Learn about the differences between head, body and long-tail keyword terms and how to research and optimise for each.

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Article

How to Redirect and Keep Referrer Data for Web Analytics

Rob Newhouse, Analytics Consultant

8 July '10

Referred data is often lost when you change a website URL and redirect it. Find out how to use server-side redirects to avoid this issue.

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Article

Click Vs Visits – Why The Discrepancy?

Matt Loughlin, Director / Head of Paid Media

25 June '09

Google Analytics often shows a discrepancy between the number of clicks from PPC ads and the number of visits. Here we explain why this happens.

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