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Article
Taking Your Facebook Campaigns to the Next Level: 3 Underrated Features Worth Testing Today
26 September '23
While many marketers are familiar with the basics of creating and running Facebook Ads, there are several underrated features within the platform that can take your advertising efforts to the next level. In this blog post, we'll explore three of these lesser-known gems within Facebook Ads that can help you maximise your campaign's effectiveness and return on investment (ROI).
Article
15 September '23
In the ever-evolving landscape of digital advertising, staying ahead of the competition is essential for agencies aiming to maximise their returns for their clients. Google, being at the forefront of online advertising, continues to innovate its advertising platforms to provide marketers with tools that deliver exceptional results. In this article, we delve into three key features of Google Performance Max Campaigns that can supercharge your advertising efforts and propel your clients to new heights.
Article
Top tips from the experts: How to write great iGaming content within regulations
8 September '23
Consumer safety and brand guidelines are at the top of our priorities, which is why, when writing casino content, there's more to it than simply putting pen to paper. It's more important than ever that we stay on top of the game. Find out how you can market gaming and make sure your content has the edge, whilst keeping in mind all the latest laws and requirements.
Article
3 Under-the-Radar YouTube Tactics That Will Grow Your Brand
6 September '23
Did you know that YouTube has over 2 billion active users, making it the second most visited website in the world? Because of this, it can be hard to stand out from the crowd. But, with our tips and underrated tactics you can get ahead and make waves with your marketing. Read the blog to find out how.
Article
Understanding Your High-Net-Worth Individual Target Audience
23 August '23
Did you know that 75% of high-net-worth individuals (HNWIs) now make investment decisions based solely from online advice? Do you want to effectively target this demographic with your marketing? With our latest insights and advice - you can!
Article
Which are the most liked sports bettor brands in the UK – and why?
23 August '23
The online sportsbook market is demanding and fast-paced. There are few industries in the world more competitive. Throw in the ever-evolving government regulations and you’re left with a tricky maze for marketers to navigate. It’s never been more important for a brand to understand its customers and their spending habits, as knowing what makes bettors tick can give an advantage over competitors.
Article
Which are the most liked casino brands in the UK – and why?
10 August '23
In light of the proposed gambling reform, the ways casino brands can market to consumers is about to change. Find which brands are favoured amongst UK players as we uncover what they're doing well, so you can do better.
Article
Which are the most liked Canadian casino brands – and why?
9 August '23
The digital age has provided new ways for casino brands to expand their marketing and reach a wider target audience. Our research reveals which of the Canadian casino brands are the most popular, uncovering how they've won, and what you can do to win too.
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Want to Win Over Wealthy Clients? The 3 Creative Ad Techniques Every Financial Marketer Must Know
4 August '23
Keeping your brand at the forefront of your audience's minds can feel like a Herculean task. But what if we told you there's a secret to not just capturing their attention, but also their hearts? Intrigued? You should be.
Article
28 July '23
As an experienced marketer, we’re sure you're no stranger to the challenge of capturing attention in a crowded digital landscape. Competition is fierce, especially on powerful platforms like Google and Facebook. Creativity in this context isn't about producing the most visually stunning ads or the wittiest headlines. It's about delivering your message in a way that's not only eye-catching but also emotionally engaging.
Article
Three Personas You Can Prioritise in Your Sports Betting Campaigns (UK Edition)
24 July '23
The online sportsbook market is extremely competitive, with constant changes and rapidly-evolving regulations making it difficult for marketers in the industry to keep up. That makes it even more important to understand your audience and create effective sports betting campaigns.
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Three Personas You Can Prioritise in Your Casino Campaigns (Canadian Edition)
12 July '23
Casino brands are accountable for the safety of their players in the digital age. In a growing industry, where standing out against competitors is harder than ever, brands need to alter their marketing and create the most effective casino campaigns. To do this, they need to understand their consumers better. Find out how in this post.
Article
Top 10 Takeaways from the Online PR Show, Brighton SEO
3 May '23
We share our top 10 takeaways from Brighton SEO, a jam-packed day where industry professionals share their digital PR knowledge, tips and tricks!
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How to Build a Killer Media List
28 April '23
Media lists are the backbone of any PR strategy, learn how to create a killer media list so your team can effectively pitch to journalists.
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How Sports Betting & iGaming Brands Can Stand Out from the Forest of Neon
10 March '23
Many sports betting brands are adopting the same Vegas-inspired look and feel. Find out how to do something different, through a long-term brand strategy.
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2023’s Top Acquisition Channels for Sports Betting & iGaming Brands
10 March '23
Our latest research into sports bettors' habits showed that YouTube and social channels are an underused way to reach punters. Find out how to use them.
Article
How to Battle the “Coverage Blues” in Digital PR
10 March '23
Having a tough time generating media coverage? Find out what our digital PR team do, to plan, run and monitor campaigns, and fight off those coverage blues.
Article
How to Avoid Diet Culture Traps in the Workplace
16 November '22
Find out how to change the way you talk about food at work, to make a lasting impact and reverse some of the damage the diet industry has inflicted.
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How to Tackle Gender Bias in Wealth Management Marketing
14 November '22
Despite controlling ever more of the world's wealth, women are still regarded as a niche in wealth management. We look at how marketing can change this.
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