How to Integrate Universal Analytics with Salesforce

How to Integrate Universal Analytics with Salesforce

Salesforce is one of the most popular customer relationship management systems (CRM) around and right now thousands of businesses rely on it to put exact figures on their marketing return on investment (ROI). To achieve the full picture of ROI on marketing, it can be as simple as tracking submissions […]

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9 SEO Tips for a Successful Site Migration or Re-design

9 SEO Tips for a Successful Site Migration or Re-design

Site migration or a re-design could mean a number of different things. New look, new content, new URLs, new CMS, different domain or new hosting. Whatever the case may be, in terms of search engine optimisation (SEO) your strategy for handling the switchover is mostly about damage control, but it’s […]

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10 Common Schema Problems and How to Fix Them

10 Common Schema Problems and How to Fix Them

We recently talked about rich snippets, aka structured data or schema.org, and how implementing them can benefit your website by attracting more visits. Google’s documentation on how it uses schema has significantly improved over the years, but it still leaves many searching in the murky waters of micro-data for solid […]

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7 ways to engage with your mobile visitors

7 ways to engage with your mobile visitors

Many years ago visitors to your website were only coming from one place, their desktop computer. With technology evolving, today they’re likely to be using a variety of devices to view your site including mobiles, tablets and traditional desktop computers – and it’s likely they’ll be using a combination of […]

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6 Steps to Become a Conversion Scientist

6 Steps to Become a Conversion Scientist

NOW that’s what I call Diversity Bias! Here’s how to conduct a Conversion Rate Optimisation (CRO) test like a real scientist. With this approach, you can assure your client that you’re conducting the right tests in the right way, to get the best return on their investment. Look for clues […]

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6 Fundamental Features of High Converting Landing Pages

6 Fundamental Features of High Converting Landing Pages

The masses of traffic that you’re driving to your site are excellent, but if each individual is slipping through your site without converting, your marketing efforts are simply being wasted. By following these basic principles, you can make great landing pages that convert. The features of a high converting landing […]

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