Head of Natural Search
Today, we noticed some changes to the way in which Google displays results whilst using the “define:” operator. For those of you who don’t know, a search operator is a function you can use to trigger or filter your search results using some additional words and symbols in conjunction with your search term. A common search operator you may have heard of is the “site:” operator, which allows you to see only results from a designated URL path. “define:” normally brings up a dictionary definition of the term you specify after the colon.
However, it now appears that Google are also giving you the option to view additional etymological information, word usage over time, and even a quick translate option, all via a discreet drop down arrow. I clicked the arrow and was presented with this:
The implications on money-searches are negligible in this instance. However, it does represent yet another tiny step being made within Google, carefully designed to keep the user on their website – and away from those they chose to index. As Google absorbs more knowledge, the search engine giant will move towards sharing that knowledge with the end user in as direct a way as possible, even if it means taking greater estate of their search results with their own information.
Part of the senior management team, James has developed our SEO and link building offering over the last six years. He is results driven, ROI focused, and specialises in SEO for law firms and international businesses. Outside of work, James enjoys archery, war-gaming and growing vegetables with his wife and four children.
13 September '21
19 July '21
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