BMW Ignores the Ethics of Search Engine Marketing

BMW.de has been banned from Google – at least in the short term. What is perhaps worse is that they have also received international publicity for their antics. This article looks at why their site was banned but also looks at the wider issue of the pitfalls of choosing a […]

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Online ad spending is cost-effective, claims Adobe

Adobe Systems has announced it is to increase its spend on internet advertising as it aims to attract more clients. The move comes as the American firm, creator of picture editing software Photoshop, looks to reduce money spent on ‘traditional’ forms of advertising, reports Marketing News. Senior vice president of […]

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