SwimShop - PPC | Receptional Ltd

The challenge

Receptional worked with Swimshop, a subsidiary of the Sports Direct group, to improve its paid search campaigns.

The business had been unhappy with the performance of its pay per click (PPC) account. Return on investment (ROI) had been poor.

In its first 3 months with Receptional, Swimshop saw sales from Google advertising shoot up – by an impressive 76%.

How Receptional helped:

We started with a PPC Health Check. The report we produced helped us identify missed opportunities. It highlighted several ways the account could be improved.

One of our key wins was a restructure of the business’ Google Shopping campaign. We took a much more granular approach, which meant we were able to promote individual products more cost-effectively. Which is a more profitable approach.

We also reconfigured the search campaign to cut out wasted spend and better target key audiences.

The Results

To our client’s delight, in the first three months of the campaign:

  • Product sales increased by 76%
  • Traffic shot up by 138%
  • We drove down advertising costs (cost per click) by 15%

Fantastic results in such a short period.

And there’s more

You can read more about Receptional’s paid search and our approach to Google Shopping.

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