Alternative-living spaces float to the top of Google’s rankings after digital PR push
BWML (now Aquavista) operates 18 marinas around the UK - from pretty little locations tucked into the English countryside to waterside retreats right in the middle of bustling city life.
The challenge
BWML launched its brand-new floating homes in 2018. These alternative-living dwellings debuted at its Sawley Marina in Nottingham.
The business was keen to attract people to occupy these new homes, but its site didn’t rank well for relevant keywords.
Receptional was tasked with generating online awareness, generating enquiries and boosting occupation rates. Our campaigns were a success, beating our targets for publicity, organic traffic and move-ins.
The solution
We first identified BWML’s audience of potential buyers.
Next, we found relevant publications and journalists who might help attract local buyers to view the homes.
Finally, we created relevant, engaging content about the floating homes.
The results
- We generated press mentions in key local news outlets, Nottinghamshire Live, Derbyshire Live and Leicestershire Live.
- We secured further press mentions in Wellbeing News.
- The landing page for "floating homes" went from ranking 56th up to 2nd position.
- The page attracted 364 visits per month – way more than our target of 100 visits per month.
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