Helping iGB Live! Amsterdam secure its largest ever turnout

The challenge

For the event's first proper return after COVID, Clarion wanted to make the event something to talk about and attract a bigger audience than ever before. So it enlisted Receptional to help.

Clarion had three objectives:

1. Develop a creative concept for the event, to entice its audiences back in person
2. Deploy that concept in an integrated paid media campaign
3. Use content from igamingbusiness.com, to attract new attendees and retain them for future events.

The solution

We delivered:

1. A neon-themed creative concept

This appealed to the event's youthful demographic, reflected its Amsterdam location and provided a rallying cry to get the industry back together. It was deployed across the website, digital assets and at the event itself.

2. A paid media campaign

This spanned all of Google Ads' campaign types, LinkedIn Ads and Facebook Ads. It was focussed on the six weeks before the event, to maximise the returns from Clarion's minimal budget.

3. A lead magnet

We repurposed content from igamingbusiness.com into a lead magnet, offering another call-to-action – not just “Register for the event” – and enabling remarketing to attendees, to retain them for the longer term.