Investment Mastery is a financial education business with a mission to help clients improve their investing knowledge – from trading stocks and shares to understanding cryptocurrencies.
Investment Mastery has products for each funnel stage:
But this posed three challenges:
Investment Mastery brought Receptional onboard to provide a solution.
Using best practice, insights from previous campaigns and our own research into high-net-wealth individuals’ buying habits, we proposed a three-pronged strategy:
This approach saw us run integrated campaigns across Programmatic, Google/YouTube, Facebook, LinkedIn and Bing ads.
And we integrated Investment Mastery’s CRM with the advertising platforms, to enable remarketing to existing leads and fresh campaigns to Lookalike/Similar audiences.
We also provided consultancy on multi-channel campaign tracking, ad copywriting, and overall branding and messaging.
This culminated in us redesigning Investment Mastery's key lead magnet - The Lunchtime Trader eBook - as well as accompanying landing pages, to differentiate it from competitors' and improve conversion rates.
The integrated campaign solved Investment Mastery’s challenges. It:
The campaign also:
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