Booking requests increase 399% in fiercely competitive childcare market
Kiddi Caru is a well-established childcare provider operating in a fiercely competitive market - large UK and international nursery chains compete with thousands of independent providers.
The challenge
Kiddi Caru wanted to create a clear brand proposition, based around its knowledge and expertise, while increasing the number of enquiries through its website.
The solution
We took a three-step approach:
- Conducted research to find popular topics within the parenting and childcare industry, then plotted digital PR campaigns across the year
- Created engaging content including press releases, blog posts, downloadable and printable assets, and infographics
- Secured coverage and links from prominent publications, including The Sun, The Star and Mother & Baby, as well as local press.
High-quality links from authoritative websites, along with a new website, boosted rankings and improved online visibility.
The results
Just three months into the campaign, we started to see a significant pick up in organic conversions. And year-on-year, they've increased massively:
- Brand searches increased by 108% over 12 months
- Overall organic traffic increased by 105% year-on-year
- Better still, online enquiries were up by 399%.
Services used
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