Increasing booking requests by 399% year on year

The challenge

Kiddi Caru is a well-established childcare provider operating in a fiercely competitive market, Large UK and international nursery chains compete with thousands of independent providers. Creating a distinctive offer is difficult.

Kiddi Caru wanted to create a clear brand proposition, based around its knowledge and expertise, while increasing the number of enquiries through its website.

What we did

  1. Conducted research to find popular topics within the parenting and childcare industry. Then plotted digital PR campaigns across the year
  2. Created engaging content (press releases, blog posts, downloadable and printable assets and infographics)
  3. Secured coverage and links from prominent publications (The Sun, the Star, Mother & Baby, etc) as well as local press. High-quality links from authoritative website, along with a new website, boosted rankings and improved online visibility

Services used

Promotion

Digital PR

Insight & Strategy

Creative Content

Marketing Strategy

The results

Work with Kiddi Caru started in March 2019, three months after (in June 2019) we started to see significant pick up in conversions.

Kiddi Caru’s visit booking requests have increased by 399% year-on-year though organic traffic alone.

  1. Brand searches increased by 108% over 12 months
  2. Overall organic traffic increased by 105% year-on-year
  3. Better still, online enquiries were up by 399%

We have had some great coverage of our campaigns with Receptional. All the digital PR campaigns, so far, have been on brand and really reflect what Kiddi Caru stands for.

Caron Mosely - Kiddi Caru Day Nuseries Group />
Caron Mosely
Marketing Manager
Kiddi Caru Day Nuseries Group

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