Creative, multi-channel approach helps nursery chain recruit the right kind of carers

The challenge

As a quality childcare provider, placing the right individuals to administer care to its nursery and pre-school children is of paramount importance to Kiddi Caru. With multiple job openings across their nurseries, Kiddi Caru wanted to:

• Increase brand awareness and, in turn;
• Increase the volume of quality job applications during peak job searching periods.

They required an evergreen creative that appealed to both younger generations and the more mature workforce.

The solution

​We created a multi-channel strategy, introducing new platforms and a full creative video project.

Our creative services team developed the campaign concept "Special People Special Skills". It included a video of three different lengths, along with social and display banners to make it a truly cross-channel campaign.

We utilised a suite of channels - Facebook, Instagram and an integrated YouTube and Display campaign - while taking the opportunity to test less-used channels like Snapchat and TikTok.

This allowed us to reach multiple demographics – particularly, the younger generation.