Booking requests increase 399% in fiercely competitive childcare market

The Kiddi Caru logo

Kiddi Caru is a well-established childcare provider operating in a fiercely competitive market - large UK and international nursery chains compete with thousands of independent providers.

The challenge

Kiddi Caru wanted to create a clear brand proposition, based around its knowledge and expertise, while increasing the number of enquiries through its website.

The solution

We took a three-step approach:

  1. Conducted research to find popular topics within the parenting and childcare industry, then plotted digital PR campaigns across the year
  2. Created engaging content including press releases, blog posts, downloadable and printable assets, and infographics
  3. Secured coverage and links from prominent publications, including The Sun, The Star and Mother & Baby, as well as local press.

High-quality links from authoritative websites, along with a new website, boosted rankings and improved online visibility.

Children play at a nursery like one of Kiddi Caru's

We’ve had some great coverage of our campaigns. They’ve been on brand and reflect what Kiddi Caru stands for.

Caron Moseley
Marketing Manager, Kiddi Caru Day Nurseries

The results

Just three months into the campaign, we started to see a significant pick up in organic conversions. And year-on-year, they've increased massively:

  • Brand searches increased by 108% over 12 months
  • Overall organic traffic increased by 105% year-on-year
  • Better still, online enquiries were up by 399%.

 

The results of our digital PR work for Kiddi Caru

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