an ROI of 720%

The challenge

Liberis specialises in lending to small businesses that have been rejected by traditional lenders.

Liberis’ product, a business cash advance, is a new form of lending. So Liberis asked Receptional to promote its service.

In a tough market, Receptional’s SEO campaigns had a strict ROI target (250%). We were asked to generate more enquiries, while reducing cost per acquisition (CPA).


What we did

We conducted keyword research to understand our audience and how they search for business finance.

We then laid out a plan that involved:

  1. Building landing pages to target our most profitable keywords.
  2. Creating high-quality, well-researched content to attract links from other websites.
  3. Promoting Liberis in the business and trade press.


Services used

Insight & Strategy

Marketing Strategy

Creative Content


Digital PR

Technical SEO


Conversion Optimisation

Reporting & Insight

Design & Creative

The results

Receptional was tasked with achieving an ROI of 250%. Liberis actually funded £344,300 of new loans, an ROI of 720%

We’ve developed a great relationship with Receptional. They’ve increased the positions of several of our target keywords, bringing us into the top 1-3 positions.

Rafferty Gifford - Liberis />
Rafferty Gifford
Digital Marketing lead

Receptional demonstrate their knowledge, expertise and diligence month after month.

Adam Little - Liberis />
Adam Little
Marketing Manager

Awards winner

This project won three awards. Best B2B Campaign at the Drum Search Awards, Best use of SEO at the DXA awards and Most effective Direct & Digital Marketing at the FSF Awards.

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