Liberis specialises in lending to small businesses that have been rejected by traditional lenders. Its product - a business cash advance - is a new form of lending.
Liberis asked Receptional to promote its service. In a tough market, Receptional’s SEO campaigns had a strict ROI target (250%). We were asked to generate more enquiries, while reducing cost per acquisition (CPA).
We conducted keyword research to understand our audience and how they search for business finance.
We then laid out a plan that involved:
Receptional was tasked with achieving an ROI of 250%. Liberis actually funded £344,300 of new loans - an ROI of 720%.
The project also won three awards:
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