SEO delivers a 720% return on investment for small business lender
Liberis specialises in lending to small businesses that have been rejected by traditional lenders. Its product - a business cash advance - is a new form of lending.
The challenge
Liberis asked Receptional to promote its service. In a tough market, Receptional’s SEO campaigns had a strict ROI target (250%). We were asked to generate more enquiries, while reducing cost per acquisition (CPA).
The solution
We conducted keyword research to understand our audience and how they search for business finance.
We then laid out a plan that involved:
- Building landing pages to target our most profitable keywords
- Creating high-quality, well-researched content to attract links from other websites
- Promoting Liberis in the business and trade press.
The results
Receptional was tasked with achieving an ROI of 250%. Liberis actually funded £344,300 of new loans - an ROI of 720%.
The project also won three awards:
- The Best B2B Campaign at The Drum Search Awards
- Best Use of SEO at The Digital Experience Awards (DXAs)
- Most Effective Use of Direct & Digital Marketing at The Financial Services Forum Awards.
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