SEO delivers a 720% return on investment for small business lender

The challenge

Liberis asked Receptional to promote its service. In a tough market, Receptional’s SEO campaigns had a strict ROI target (250%). We were asked to generate more enquiries, while reducing cost per acquisition (CPA).

The solution

We conducted keyword research to understand our audience and how they search for business finance.

We then laid out a plan that involved:

1. Building landing pages to target our most profitable keywords
2. Creating high-quality, well-researched content to attract links from other websites
3. Promoting Liberis in the business and trade press.