Liberis specialises in lending to small businesses that have been rejected by traditional lenders.
Liberis’ product, a business cash advance, is a new form of lending. So Liberis asked Receptional to promote its service.
In a tough market, Receptional’s SEO campaigns had a strict ROI target (250%). We were asked to generate more enquiries, while reducing cost per acquisition (CPA).
We conducted keyword research to understand our audience and how they search for business finance.
We then laid out a plan that involved:
Reporting & Insight
Design & Creative
Receptional was tasked with achieving an ROI of 250%. Liberis actually funded £344,300 of new loans, an ROI of 720%
This project won three awards. Best B2B Campaign at the Drum Search Awards, Best use of SEO at the DXA awards and Most effective Direct & Digital Marketing at the FSF Awards.