01525 715 520
01525 715 520
an ROI of 720%
The challenge
Liberis specialises in lending to small businesses that have been rejected by traditional lenders.
Liberis’ product, a business cash advance, is a new form of lending. So Liberis asked Receptional to promote its service.
In a tough market, Receptional’s SEO campaigns had a strict ROI target (250%). We were asked to generate more enquiries, while reducing cost per acquisition (CPA).
What we did
We conducted keyword research to understand our audience and how they search for business finance.
We then laid out a plan that involved:
- Building landing pages to target our most profitable keywords.
- Creating high-quality, well-researched content to attract links from other websites.
- Promoting Liberis in the business and trade press.
Services used
Insight & Strategy
Marketing Strategy
Creative Content
Promotion
Digital PR
Technical SEO
Conversions
Conversion Optimisation
Reporting & Insight
Design & Creative
The results
Receptional was tasked with achieving an ROI of 250%. Liberis actually funded £344,300 of new loans, an ROI of 720%
We’ve developed a great relationship with Receptional. They’ve increased the positions of several of our target keywords, bringing us into the top 1-3 positions.
Digital Marketing lead
Liberis
Receptional demonstrate their knowledge, expertise and diligence month after month.
Marketing Manager
Liberis
Awards winner
This project won three awards. Best B2B Campaign at the Drum Search Awards, Best use of SEO at the DXA awards and Most effective Direct & Digital Marketing at the FSF Awards.
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