On top of all this we’ve won four awards, a fantastic recognition of our team’s continuous hard work. We’re extremely grateful to our clients for working with us to create such brilliant campaigns and strategies.
Amongst this madness, we also found time to create some great content.
Instead of our monthly search marketing roundup, we’ve decided to share our top five eBooks from 2019, chosen by you, our readers. Just in case anyone missed them the first-time round!
25+ Steps to a High-Converting E-commerce Site
Retail is a fierce sector driven by consumer demand. It’s what makes the forerunners of online retail amongst the most tech-savvy teams in the world.
However, just because you’re available to your target audience online, doesn’t mean your website’s offering the best experience possible.
Learned from the best-in-class, we’ll help you start out on the right foot with the fundamentals of good retail UX. You’ll also discover how UX contributes to each step of the marketing funnel, so you can drive more of those all-important conversions.
How to Smash the Competition with Digital PR (Finance)
Nailing digital PR isn’t easy, especially in a “red tape” sector like finance. According to our research, 69% of Digital Marketing Managers in financial services are prioritising digital PR budgets in 2020… but 50% also admitted to lacking the required skills.
Based on our own digital PR process and years of experience in this difficult sector, this eBook details how you can refine your in-house efforts to execute profitable campaigns.
You’ll learn from real award-winning Receptional examples – one of which won us ‘Most Effective Direct and Digital Marketing’ at the Financial Service Forum Awards 2019.
UK Asset Managers: Google’s Best and Worst Performers 2019
Did you know there are over 7.5 million Google searches per year in the asset & wealth management space? With this in mind, it’s hardly surprising firms in this sector find themselves asking “which asset manager website gets the most traffic?” and “Is their dominance merely brand popularity or excellent SEO?”
This eBook analyses which websites are the most visible on Google’s UK organic listings for relevant keywords in the asset management space.
Is your company in the rankings? What about your competitors? Can your performance be improved?
How to Choose a Digital Agency for 2020
Our recent survey discovered 50% of Marketing Directors have been let down by digital agencies, past and present. Maybe it’s time for change before 2020 kicks off?
If you’ve ever hired an agency and been left disappointed, or this is your first time hiring an agency, this eBook is for you.
We’ll arm you with the right questions to ask when you’re first engaging an agency, and how to evaluate an agency’s offering in relation to your needs. Let’s make 2020 the year that you were happy with your agency!
25 Steps to a High-converting Financial Website
The journey to a new website is rarely easy.
It can be tough to keep your objectives in mind and always move forward through design and development. Sometimes it’s difficult to work out what your objectives should even be.
But there’s one thing everyone can agree on: a new website needs to convert.
We’ve shared our own design methods that help us to stay on track when we’re collaborating on website designs with clients. The tips are handpicked from Google’s best practice recommendations to mostly focus on the lower half of the marketing funnel, with examples tailored to the financial sector.
From all of us at Receptional, we’d like to wish you a merry Christmas and a very happy New Year! We can’t wait to see what 2020 will bring for us.
Want to learn how Receptional’s multi-award winning services could help you in 2020? Get in touch today.