The Inside Guide To Social Media Success
Why Paid Social?
Social media is ranked the number one network as a source of inspiration for purchase decisions- PwC. This means paid social has a particularly influential role in bringing new potential buyers to your brand.
Paid social is your modern-day shop window to entice and build brand trust. So, getting your ads right, is make or break!
Facebook in Particular
The possibilities are endless. Facebook ads manager not only lets you serve Facebook ads, but is also your key to also unlocking ads on Instagram, a social network that is quickly growing. No Facebook, no Instagram ads!
These platforms give you access to all kinds of features suited to both B2C and B2B, with B2C definitely capitalising on the available data. Take your pick from; Interests (fitness, fine dining, fashion, gaming, music, charity and more), Demographics (parents, marital status, age, gender and more), Job titles, Employer types, Behaviours and more.
Facebook recently has built a bit of a Marmite reputation, you either love it or hate it. But it’s still the most used social platform. Which means your brand needs to be there and stand out. Facebook offers a huge variety of ways to capture your audience.
If you have been struggling to make campaigns on Facebook work for your business, or are simply not sure where to start, never fear! We have put together a comprehensive eBook giving you all you need for social media advertising success.
It outlines some of the basics around how you might identify and target your audience, as well as covering some of the useful additional features you could be using more and what to look out for in the future, including some new exciting features around augmented reality!
Download it here for FREE.
Still not sure where to start? Contact our multi-award winning paid search team, who will be happy to discuss your requirements.