5 Marketing Pitfalls for 2022 (and How to Avoid Them)

The Chartered Institute of Marketing (CIM) defines its discipline as “the management process responsible for identifying, anticipating and satisfying customer requirements profitably.” This can be a tough enough job in ordinary times. But throw in COVID and Brexit, and it becomes all the more difficult; marketers have had a thankless task recently.

So we decided to check in with them. In October 2021, we surveyed 182 in-house marketing decision makers about their hopes, fears and plans for 2022. We discovered that most are facing the same challenges and many are walking into the same pitfalls. They’re:

1. Failing to plan
2. Underinvesting in brand
3. Following the crowd
4. Overvaluing their technology
5. Undervaluing their people

In this eBook, we share the findings of our research and practical tips on how you can avoid these pitfalls.