The Chartered Institute of Marketing (CIM) defines its discipline as “the management process responsible for identifying, anticipating and satisfying customer requirements profitably.” This can be a tough enough job in ordinary times. But throw in COVID and Brexit, and it becomes all the more difficult; marketers have had a thankless task recently.
So we decided to check in with them. In October 2021, we surveyed 182 in-house marketing decision makers about their hopes, fears and plans for 2022. We discovered that most are facing the same challenges and many are walking into the same pitfalls. They’re:
In this eBook, we share the findings of our research and practical tips on how you can avoid these pitfalls.
Download your copy now
Enhancing privacy, advancing AI. They were the two big themes at Google Marketing Live 2022. Here are our key takeaways covering YouTube, Search, Shopping and more.
Receptional is celebrating six award wins – and six more nominations – recognising our culture, finance campaigns, and growth in sports betting and iGaming.
Our new film shares the story of Jack Rose - a keen carp angler and our Operations Director. He discusses his career path and opportunities at Receptional.