The Chartered Institute of Marketing (CIM) defines its discipline as “the management process responsible for identifying, anticipating and satisfying customer requirements profitably.” This can be a tough enough job in ordinary times. But throw in COVID and Brexit, and it becomes all the more difficult; marketers have had a thankless task recently.
So we decided to check in with them. In October 2021, we surveyed 182 in-house marketing decision makers about their hopes, fears and plans for 2022. We discovered that most are facing the same challenges and many are walking into the same pitfalls. They’re:
In this eBook, we share the findings of our research and practical tips on how you can avoid these pitfalls.
Download your copy now
Top 10 Takeaways from the Online PR Show, Brighton SEO
We share our top 10 takeaways from Brighton SEO, a jam-packed day where industry professionals share their digital PR knowledge, tips and tricks!
How to Build a Killer Media List
Media lists are the backbone of any PR strategy, learn how to create a killer media list so your team can effectively pitch to journalists.
How Sports Betting & iGaming Brands Can Stand Out from the Forest of Neon
Many sports betting brands are adopting the same Vegas-inspired look and feel. Find out how to do something different, through a long-term brand strategy.
Call us on 01525 715 520 or complete the form below, and one of the team will get back to you.