The Chartered Institute of Marketing (CIM) defines its discipline as “the management process responsible for identifying, anticipating and satisfying customer requirements profitably.” This can be a tough enough job in ordinary times. But throw in COVID and Brexit, and it becomes all the more difficult; marketers have had a thankless task recently.
So we decided to check in with them. In October 2021, we surveyed 182 in-house marketing decision makers about their hopes, fears and plans for 2022. We discovered that most are facing the same challenges and many are walking into the same pitfalls. They’re:
In this eBook, we share the findings of our research and practical tips on how you can avoid these pitfalls.
Download your copy now
While many marketers are familiar with the basics of creating and running Facebook Ads, there are several underrated features within the platform that can take your advertising efforts to the next level. In this blog post, we'll explore three of these lesser-known gems within Facebook Ads that can help you maximise your campaign's effectiveness and return on investment (ROI).
In the ever-evolving landscape of digital advertising, staying ahead of the competition is essential for agencies aiming to maximise their returns for their clients. Google, being at the forefront of online advertising, continues to innovate its advertising platforms to provide marketers with tools that deliver exceptional results. In this article, we delve into three key features of Google Performance Max Campaigns that can supercharge your advertising efforts and propel your clients to new heights.
Consumer safety and brand guidelines are at the top of our priorities, which is why, when writing casino content, there's more to it than simply putting pen to paper. It's more important than ever that we stay on top of the game. Find out how you can market gaming and make sure your content has the edge, whilst keeping in mind all the latest laws and requirements.