Finding the right agency to work with is a lot like dating. It’s important to know what you’re looking for, before you jump in head first. Relationships can be hard work, but no-one said they would be easy. Nurturing relationships is important and rewarding. But failing to do so can be costly – even in business.
In fact, 100% of clients agree that collaboration from start to finish leads to the best advertising. Which is why we have produced this eBook. As part of our Agency Analysis series, we share our top five tips on developing a long-term (and successful!) agency relationship.
These tips form the basis of a simple acronym, PRICE. And in this eBook, we discuss the importance of:
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Understanding your clients or prospects is the first step to creating a successful marketing strategy. This is why we surveyed over 500 high-net-worth individuals (HNWIs), to understand the main influences of their investment research. From this, we identified the channels they are most influenced by, revealing how you can tailor your marketing to prospects based on their preferences.
In today's digital world, consumers are bombarded with ads from all sides. To break through the clutter and capture their attention, brands need to be creative. In this blog, we'll share a few top tips on how to devise innovative ad creative.
In the UK, there are at least 76,000 commonly used car insurance keywords. These keywords account for 4.5 million searches a month. Mainstream insurers and comparison sites heavily dominate the search results for these keywords. This makes it hard for small or challenger brands, who have little hope of ranking for them. Where they can compete, however, is in specialist car insurance...