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by William Maisey
Strategy and Insights Manager
Why only 14% of marketers use AI daily (and how to join them)
What’s the difference between marketers who get real value from AI and those who merely have the tools? We’ve spoken to over 250 marketing leaders and uncovered a clear pattern: the most successful teams aren’t doing anything revolutionary – they’ve simply mastered the art of making AI part of their daily workflow. Here’s what we learned about bridging the gap between having AI tools and using them effectively.
Are you curious about how your company stacks up against the competition in the dynamic worlds of casino, horse racing, and football leagues? Look no further! Here's January's edition of The Power Ranking's.
Kalshi set to disrupt betting landscape ahead of Super Bowl LIX
Kalshi is shaking up the US betting landscape ahead of Super Bowl LIX, offering nationwide prediction markets beyond traditional sportsbooks. With creative bets on game outcomes, halftime performances, and ad appearances, Kalshi is redefining engagement. As the industry evolves, operators must adapt or risk being left behind.
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