How Betting Brands Can Use Google’s New Features to Win FTDs

The online gambling market is growing by 11% a year, according to Zion Market Research. Much of the growth is occurring online and digital businesses are well-placed to benefit.

Search marketing – promoting your brand on Google’s results pages – will be the key to success in this digital world. It’s important to have a clear plan for your approach to Google’s organic listings. Which, in turn, depends on an understanding of the market – and the competition.

This is why Receptional has benchmarked the performance of the leading brands around the world, to understand:

• Who’s winning?
• What can we learn from those successes?
• Where are the hidden opportunities?

In this eBook, we reveal our results, evaluating:

• Three key markets: football betting, horse racing and online casino
• Five key countries: Brazil, Germany, Spain, UK and USA
• Four new Google features: People Also Ask, Top Stories, Featured Snippets and Google Discover.