How Betting Brands Can Use Google’s New Features to Win FTDs

How Betting Brands Can Use Google’s New Features to Win FTDs

The online gambling market is growing by 11% a year, according to Zion Market Research. Much of the growth is occurring online and digital businesses are well-placed to benefit.

Search marketing – promoting your brand on Google’s results pages – will be the key to success in this digital world. It’s important to have a clear plan for your approach to Google’s organic listings. Which, in turn, depends on an understanding of the market – and the competition.

This is why Receptional has benchmarked the performance of the leading brands around the world, to understand:

  • Who’s winning?
  • What can we learn from those successes?
  • Where are the hidden opportunities?

In this eBook, we reveal our results, evaluating:

  • Three key markets: football betting, horse racing and online casino
  • Five key countries: Brazil, Germany, Spain, UK and USA
  • Four new Google features: People Also Ask, Top Stories, Featured Snippets and Google Discover.

    Download your copy now

    Meet the author

    by Justin Deaville
    Managing Director

    Related articles

    Taking Your Facebook Campaigns to the Next Level: 3 Underrated Features Worth Testing Today

    While many marketers are familiar with the basics of creating and running Facebook Ads, there are several underrated features within the platform that can take your advertising efforts to the next level. In this blog post, we'll explore three of these lesser-known gems within Facebook Ads that can help you maximise your campaign's effectiveness and return on investment (ROI).

    Read now

    Supercharging Your Advertising: Exploring 3 Game-Changing Features in Google Performance Max Campaigns

    In the ever-evolving landscape of digital advertising, staying ahead of the competition is essential for agencies aiming to maximise their returns for their clients. Google, being at the forefront of online advertising, continues to innovate its advertising platforms to provide marketers with tools that deliver exceptional results. In this article, we delve into three key features of Google Performance Max Campaigns that can supercharge your advertising efforts and propel your clients to new heights.

    Read now

    Top tips from the experts: How to write great iGaming content within regulations

    Consumer safety and brand guidelines are at the top of our priorities, which is why, when writing casino content, there's more to it than simply putting pen to paper. It's more important than ever that we stay on top of the game.  Find out how you can market gaming and make sure your content has the edge, whilst keeping in mind all the latest laws and requirements.

    Read now

    Contact us

    Call us on 01525 715 520 or complete the form below, and one of the team will get back to you.