How Betting Brands Can Use Google’s New Features to Win FTDs

How Betting Brands Can Use Google’s New Features to Win FTDs

The online gambling market is growing by 11% a year, according to Zion Market Research. Much of the growth is occurring online and digital businesses are well-placed to benefit.

Search marketing – promoting your brand on Google’s results pages – will be the key to success in this digital world. It’s important to have a clear plan for your approach to Google’s organic listings. Which, in turn, depends on an understanding of the market – and the competition.

This is why Receptional has benchmarked the performance of the leading brands around the world, to understand:

  • Who’s winning?
  • What can we learn from those successes?
  • Where are the hidden opportunities?

In this eBook, we reveal our results, evaluating:

  • Three key markets: football betting, horse racing and online casino
  • Five key countries: Brazil, Germany, Spain, UK and USA
  • Four new Google features: People Also Ask, Top Stories, Featured Snippets and Google Discover.

    Download your copy now

    Meet the author


    by Justin Deaville
    Managing Director

    Related articles

    New Partnership with LiveScore Bet banner

    Exciting New Partnership with LiveScore Bet

    We are thrilled to announce an exciting new partnership with LiveScore Bet, a company that has the ambition of becoming a leader in the sports betting industry.

    Read now

    Google-api-leak

    Four key takeaways from Google’s API leak

    Four Key Takeaways from Google’s API Leak  This is for marketers focused on organic search This month an anonymous source shared thousands of leaked Google search documents. Our friends at SparkToro analysed all 2,500 pages. Our SEO team has pulled out the key lessons… 1. Brand is Paramount It’s no surprise to discover that Google […]

    Read now

    Kambi testimonial feature image

    Case Study – Our Work With Kambi

    Our Work With Kambi We partnered with Kambi to increase the number of high quality leads and registrations and enhance awareness for the festival of sportsbook event through paid media activity. The Client Kambi is the leading B2B sports betting platform provider of premium sports betting technology and services to the regulated global betting and […]

    Read now

    Contact us

    Call us on 01525 715 520 or complete the form below, and one of the team will get back to you.