eBooks

How punters choose their favoured brands

How punters choose their favoured brands

by Justin

Managing Director

The Sports & Gaming industry is incredibly competitive. It’s important to get ahead of the competition. By understanding your audience – their wants and needs.

Which is why Receptional conducted extensive research into the sector.

We surveyed a 400-strong panel of potential punters about their ‘buying and browsing’ habits.

We used this proprietary data to understand online behaviour in the sector.

To qualify, participants had to have:

  • At least one account with an online sports betting operator
  • Placed a bet within the last six months using one of their accounts

The results were surprising.

Download our 11-page eBook:

Sports Betting Consumer Survey | How punters choose their favoured brands

And discover:

  1. How punters choose an operator and how many they use
  2. The research window and what type of content punters consume
  3. What influences their decision to bet and what new products they’d like to try

Whether you’re looking to test new messaging, target new audiences, or update your creative – these useful insights will help influence your creative and advertising plans.

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