eBooks

3 Ways to get Ahead of Bet365’s PPC

3 Ways to get Ahead of Bet365’s PPC

by Justin

Managing Director

We all have one competitor we love to hate. One brand that always has the biggest budget and more of the market. This makes a marketer’s job extremely difficult as a result. If you’re in the gaming market, you’re probably thinking: Bet365.

And with good reason. Over the past few months, Receptional’s gaming team have been investigating the search market and the performance of gaming brands. And one thing is clear: Bet365 is the standout operator. There are as many searches for Bet365’s brand as there are for its top three competitors combined.

Unless you’re the performance marketing manager at Bet365, this doesn’t look great, does it?  But the good news is that, as we plan for the year ahead, there are plenty of opportunities available, the market is large, marketing technology is changing quickly and and the Sector is Growing.  So, provided you understand the market and embrace the latest tech, we are confident you’ll be able to outperform Bet365 in the coming months. It’s why we’ve published this eBook  packed with useful insight, including:

  • How can you use machine learning to improve your search campaigns?
  • What are the newest audience targeting methods? And how will they affect your activity?
  • How can you get the most from your YouTube campaigns?

If you’d like to talk in more detail about the tactics we recommend, we’d love to hear from you. 

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