We all have one competitor we love to hate. One brand that always has the biggest budget and more of the market. This makes a marketer’s job extremely difficult as a result. If you’re in the gaming market, you’re probably thinking: Bet365.
And with good reason. Over the past few months, Receptional’s gaming team have been investigating the search market and the performance of gaming brands. And one thing is clear: Bet365 is the standout operator. There are as many searches for Bet365’s brand as there are for its top three competitors combined.
Unless you’re the performance marketing manager at Bet365, this doesn’t look great, does it? But the good news is that, as we plan for the year ahead, there are plenty of opportunities available, the market is large, marketing technology is changing quickly and and the Sector is Growing. So, provided you understand the market and embrace the latest tech, we are confident you’ll be able to outperform Bet365 in the coming months. It’s why we’ve published this eBook packed with useful insight, including:
If you’d like to talk in more detail about the tactics we recommend, we’d love to hear from you.
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