How Marginal Gains Can Get You Lengths Ahead at Cheltenham

The Cheltenham Festival is one of the biggest events in the sporting events calendar – and a critical period if you’re in the gaming industry. In SEO terms, nothing quite matches the volume Cheltenham generates.

For one of our clients, we put together a content plan that helped them achieve an average ranking of 1.08 throughout the entire festival. We believe the steps we took to bring about these results are worth sharing, showing how we devised and implemented a strategy that ran in the build-up to Cheltenham.

That’s why we’ve published this eBook, chock-full of useful information including:

• Insights into the search potential of Cheltenham, and how we used this to make small improvements in our processes
• How we developed a plan to produce quality content that stood out from our competitors
• The technical knowledge and expertise that went into sourcing quality websites for our content, outlined in our very own ‘commandments’.