Lead magnets have been a tool in the marketer’s toolbox since the invention of the first cut-out coupons in magazines. While vouchers haven’t gone away, the concept of a gift in marketing has evolved over time. The truth is, businesses of all types, sizes and industries can benefit from lead magnet marketing.
So, we’ve created this eBook to help you investigate:
We’ve also identified 25 different types of lead magnet ideas. Each has a different value proposition. Some of the examples are more unique, if you’re looking to cut through the noise and stand out.
Download your copy now
Receptional has released a short film that upends the traditional agency cliché: that a table tennis table can make up for a toxic working culture.
Performance Max is Google Ads' newest goal-based campaign type. We take a look at what it is, how it works and the results from early Performance Max campaigns.