How High-Net-Worth Individuals buy online

At the end of 2019, Receptional conducted extensive research into the search market for wealth management services.

We found the following three key takeaways:

• In this niche, the UK public make more than 10 million non-brand searches a year;
• The largest wealth management firms attract lots of traffic to their websites. But they mainly attract branded searches;
• Few wealth management firms have robust strategies in place to target those 10 million non-brand searches.

We realised it’s difficult to pinpoint the valuable high-net-worth individuals (HNWI) from amongst those 10 million searches.

Which is why Receptional commissioned this research.

We found that an effective wealth management marketing strategy required an in-depth understanding of how HNWIs research and buy online.

And so, we created this eBook: HNWI buying habits revealed – How High-Net-Worth Individuals buy online.

Here, you’ll discover:

• How HNWIs research
• What HNWIs read
• How HNWIs buy

Download your copy today.