Expanded research into HNWIs’ habits
In the final few days of the old normal, Receptional surveyed 100 high-net-worth individuals (HNWIs) about how they buy financial products online. Fast-forward 18 months and a lot’s changed. 97% of the wealthiest consumers now manage their finances online, according to Ofcom. Yet the Edelman Trust Barometer indicates that consumer confidence in finance firms has slipped.
Against this backdrop, we decided to survey HNWIs again, expanding our panel to 400 individuals and asking deeper questions to understand:
New insights into digital’s growth
The research has revealed that:
We discuss these findings in detail – and offer pointers on how your approach to owned, earned and paid channels should respond – in this eBook.
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