Potential Punters’ Buying Habits Revealed: 2022 Edition

Expanded research into punters’ habits

In the summer of 2020, Receptional surveyed 400 potential punters about how they research bets and choose operators.

Fast-forward 18 months and a lot’s changed. The sporting calendar has returned to normal. International tournaments have taken place. And esports have continued to attract new fans. But uncertainty and inflation has put a squeeze on disposable income.

Against this backdrop, we decided to survey punters again, polling 450 individuals and asking deeper questions about:

• How they choose operators and how many they use
• What content and channels influence their decisions
• Which betting brands they trust the most and why.

New insights into digital’s growth

The research has revealed:

• Punters have opened more accounts, but not increased the amount they bet
• Younger punters prefer online operators; older ones stick with high-street brands
• 85% of punters now use social media, compared with 74% who watch TV.

We discuss these findings in detail – and offer pointers on how your marketing strategy should respond – in this eBook.