Expanded research into punters’ habits
In the summer of 2020, Receptional surveyed 400 potential punters about how they research bets and choose operators.
Fast-forward 18 months and a lot’s changed. The sporting calendar has returned to normal. International tournaments have taken place. And esports have continued to attract new fans. But uncertainty and inflation has put a squeeze on disposable income.
Against this backdrop, we decided to survey punters again, polling 450 individuals and asking deeper questions about:
- How they choose operators and how many they use
- What content and channels influence their decisions
- Which betting brands they trust the most and why.
New insights into digital’s growth
The research has revealed:
- Punters have opened more accounts, but not increased the amount they bet
- Younger punters prefer online operators; older ones stick with high-street brands
- 85% of punters now use social media, compared with 74% who watch TV.
We discuss these findings in detail – and offer pointers on how your marketing strategy should respond – in this eBook.
Download your copy now
Meet the author
by Justin Deaville
Managing Director
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