Potential Punters’ Buying Habits Revealed: 2022 Edition

Potential Punters’ Buying Habits Revealed: 2022 Edition

Expanded research into punters’ habits

In the summer of 2020, Receptional surveyed 400 potential punters about how they research bets and choose operators.

Fast-forward 18 months and a lot’s changed. The sporting calendar has returned to normal. International tournaments have taken place. And esports have continued to attract new fans. But uncertainty and inflation has put a squeeze on disposable income.

Against this backdrop, we decided to survey punters again, polling 450 individuals and asking deeper questions about:

  • How they choose operators and how many they use
  • What content and channels influence their decisions
  • Which betting brands they trust the most and why.

New insights into digital’s growth

The research has revealed:

  • Punters have opened more accounts, but not increased the amount they bet
  • Younger punters prefer online operators; older ones stick with high-street brands
  • 85% of punters now use social media, compared with 74% who watch TV.

We discuss these findings in detail – and offer pointers on how your marketing strategy should respond – in this eBook.

Download your copy now

Meet the author


by Justin Deaville
Managing Director

Related articles

Colleagues discuss diet culture in the workplace over coffee

How to Avoid Diet Culture Traps in the Workplace

Find out how to change the way you talk about food at work, to make a lasting impact and reverse some of the damage the diet industry has inflicted.

Read now

A multi-generational family taking a walk in the woods - a metaphor for sound wealth management

Netwealth appoints Receptional to deliver integrated digital brief

Netwealth – the modern, cost-effective wealth management service – has appointed Receptional for a digital brief spanning paid media, SEO, CRO, creative and analytics.

Read now

A woman and a man discuss finances

How to Tackle Gender Bias in Wealth Management Marketing

Despite controlling ever more of the world's wealth, women are still regarded as a niche in wealth management. We look at how marketing can change this.

Read now

Contact us

Call us on 01525 715 520 or complete the form below, and one of the team will get back to you.