Head of Paid Search
We know that Sportsbook and Casino are fiercely competitive markets. Which is why we want to understand our audience.
At the end of 2020, Receptional conducted extensive research into online behaviour in the Sports & Gaming sector. We surveyed a 400-strong panel of potential punters about their ‘buying and browsing’ habits.
To qualify, participants had to have:
You’ll be surprised by the results.
The audience insights provided fantastic insights on how to get more value from our search, display and video campaigns.
Answering questions, such as:
And so, we created this 12-page eBook: How to use PPC to acquire high-value gamers (2021 edition).
Download your copy today.
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