We know that sportsbook and casino are fiercely competitive markets. Which is why we wanted to understand the audiences within them. At the end of 2020, we conducted extensive research into online behaviour in the Sports & Gaming sector. We surveyed a 400-strong panel of potential punters about their ‘buying and browsing’ habits.
The survey provided fantastic insights on how to get more value from search, display and video campaigns. And we share those insights in this eBook. It answers questions such as:
Download your copy now
Receptional has released a short film that upends the traditional agency cliché: that a table tennis table can make up for a toxic working culture.
Performance Max is Google Ads' newest goal-based campaign type. We take a look at what it is, how it works and the results from early Performance Max campaigns.