We know that sportsbook and casino are fiercely competitive markets. Which is why we wanted to understand the audiences within them. At the end of 2020, we conducted extensive research into online behaviour in the Sports & Gaming sector. We surveyed a 400-strong panel of potential punters about their ‘buying and browsing’ habits.
The survey provided fantastic insights on how to get more value from search, display and video campaigns. And we share those insights in this eBook. It answers questions such as:
- How can we maximise returns while promoting responsible gaming?
- Why – and how – should video form a key part of our strategy in the Covid era?
- How can we use highly-targeted display advertising to maximise brand awareness?
Download your copy now
Meet the author
by Matt Loughlin
Director / Head of Paid Media
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