We know that sportsbook and casino are fiercely competitive markets. Which is why we wanted to understand the audiences within them. At the end of 2020, we conducted extensive research into online behaviour in the Sports & Gaming sector. We surveyed a 400-strong panel of potential punters about their ‘buying and browsing’ habits.
The survey provided fantastic insights on how to get more value from search, display and video campaigns. And we share those insights in this eBook. It answers questions such as:
- How can we maximise returns while promoting responsible gaming?
- Why – and how – should video form a key part of our strategy in the Covid era?
- How can we use highly-targeted display advertising to maximise brand awareness?
Download your copy now
Meet the author
by Matt Loughlin
Director / Head of Paid Media
Related articles
Five fresh insights to boost your nursery marketing
We asked 421 UK parents about their nursery search and discovered five fresh insights to boost your nursery marketing.
England fall short, but betting searches score big at Euro 2024
Dive into our latest Summer of Sports blog, where we unpack the key insights from a summer that captivated the nation. As Euro 2024 concludes, we explore how England's run to the final fuelled a surge in online betting and what this means for brands looking to capitalise on future international tournaments. Discover actionable strategies to leverage these trends and boost your market share in the ever-growing world of sports betting.
ChatGPT key content tells – How marketers know when you’re using AI
AI can streamline content creation, but it often leaves tell-tale signs like overuse of colons, repetitive language, and American spellings. Check out our checklist of things to look out for to master how to use AI when creating content.
Contact us
Call us on 01525 715 520 or complete the form below, and one of the team will get back to you.