Maximising Creativity in Sports Writing: A Seven-Step Guide

The demand for online sports content has never been higher. Search any sports-related term on Google and millions of articles will pop up in the results. At Receptional, we produce thousands of them each year – on a par with many national newspapers.

With such a high turnover, it can be difficult to maintain creative focus. But there are various practices we follow that allow us to harness our creativity consistently. That’s why we’ve put together this eBook. It focuses on the key steps in writing creative sports content on a consistent basis, avoiding the pitfalls of repetition, quote-stuffing and wordiness.

You’ll discover:

• How to best understand your topic and audience
• The skill of identifying key sports stories and crafting an angle
• Practical steps to help you write compelling sports content consistently.