Brilliant Basics: an Introduction to LinkedIn Advertising in 2021

As the only professional social network, LinkedIn has a monopoly over the other platforms. And it’s for that reason alone, you should be investing in the channel.

As a digital marketing agency, we audit a lot of LinkedIn advertsing accounts. Over the years, we’ve developed internal processes for best practice. Which is why we’ve created this eBook.

Whether you’re already using LinkedIn Ads to support your campaigns, or are interested in the opportunities the channel can present, you’ll be armed with the information and tools you’ll need to succeed.

Packed full of actionable tips, the eBook shares the ideal framework for creating and improving your campaigns. Topics include:

• Who should advertise on LinkedIn?
• Audience targeting
• Creative best practices
• Offers and lead magnets