When online, we spend 96% of our time browsing websites, using social media and consuming video content. Display advertising works across all these different media. Which means display ads can be a brilliant way to build your brand.
Better still, over the past few years display advertising has been transformed. Google has invested many millions of dollars in machine learning. Which means ads are now supercharged – hyper-targeted and way more versatile than before.
If you’re looking to build your brand, try downloading this eBook. You’ll learn:
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Understanding your clients or prospects is the first step to creating a successful marketing strategy. This is why we surveyed over 500 high-net-worth individuals (HNWIs), to understand the main influences of their investment research. From this, we identified the channels they are most influenced by, revealing how you can tailor your marketing to prospects based on their preferences.
In today's digital world, consumers are bombarded with ads from all sides. To break through the clutter and capture their attention, brands need to be creative. In this blog, we'll share a few top tips on how to devise innovative ad creative.