Brilliant Basics: How to Use Machine Learning to Superpower Display Ads in 2021

Brilliant Basics: How to Use Machine Learning to Superpower Display Ads in 2021

When online, we spend 96% of our time browsing websites, using social media and consuming video content. Display advertising works across all these different media. Which means display ads can be a brilliant way to build your brand.

Better still, over the past few years display advertising has been transformed. Google has invested many millions of dollars in machine learning. Which means ads are now supercharged – hyper-targeted and way more versatile than before.

If you’re looking to build your brand, try downloading this eBook. You’ll learn:

  • How display advertising can help you reach new audiences
  • How display ads support and supplement your other online channels
  • How finance marketers, in particular, can use display ads to build an audience.

Download your copy now

Meet the author


by Matt Loughlin
Director / Head of Paid Media

Related articles

2024 vision: A look into this year’s game-changing marketing trends

Understanding your clients or prospects is the first step to creating a successful marketing strategy. This is why we surveyed over 500 high-net-worth individuals (HNWIs), to understand the main influences of their investment research. From this, we identified the channels they are most influenced by, revealing how you can tailor your marketing to prospects based on their preferences.

Read now

Revealed – The Top Channels Influencing High-Net-Worth Individuals’ Research

Understanding your clients or prospects is the first step to creating a successful marketing strategy. This is why we surveyed over 500 high-net-worth individuals (HNWIs), to understand the main influences of their investment research. From this, we identified the channels they are most influenced by, revealing how you can tailor your marketing to prospects based on their preferences.

Read now

group of people sitting down, smiling and clapping

3 Tips for Creating Innovative Ad Creative That Breaks Through the Clutter

In today's digital world, consumers are bombarded with ads from all sides. To break through the clutter and capture their attention, brands need to be creative. In this blog, we'll share a few top tips on how to devise innovative ad creative.

Read now

Contact us

Call us on 01525 715 520 or complete the form below, and one of the team will get back to you.