Brilliant Basics: How to Use Machine Learning to Superpower Display Ads in 2021

Brilliant Basics: How to Use Machine Learning to Superpower Display Ads in 2021

When online, we spend 96% of our time browsing websites, using social media and consuming video content. Display advertising works across all these different media. Which means display ads can be a brilliant way to build your brand.

Better still, over the past few years display advertising has been transformed. Google has invested many millions of dollars in machine learning. Which means ads are now supercharged – hyper-targeted and way more versatile than before.

If you’re looking to build your brand, try downloading this eBook. You’ll learn:

  • How display advertising can help you reach new audiences
  • How display ads support and supplement your other online channels
  • How finance marketers, in particular, can use display ads to build an audience.

Download your copy now

Meet the author

by Matt Loughlin
Director / Head of Paid Media

Related articles

A speaker on stage at Google Marketing Live 2022

22 Takeaways from Google Marketing Live 2022

Enhancing privacy, advancing AI. They were the two big themes at Google Marketing Live 2022. Here are our key takeaways covering YouTube, Search, Shopping and more.

Read now

Photographs of the Receptional team collecting awards

Receptional Wins 6 Awards for Our Culture and Campaigns – and Secures 6 More Nominations

Receptional is celebrating six award wins – and six more nominations – recognising our culture, finance campaigns, and growth in sports betting and iGaming.

Read now

Jack Rose, Receptional's Operations Director, takes some time out carp fishing

Jack’s Story: From SEO Consultant to Operations Director in 4 Years

Our new film shares the story of Jack Rose - a keen carp angler and our Operations Director. He discusses his career path and opportunities at Receptional.

Read now

Contact us

Call us on 01525 715 520 or complete the form below, and one of the team will get back to you.