Over the years, SEO has gained a reputation for being boring, geeky and overly technical. And rightfully so, it is all those things. But, it’s also a really important marketing channel – far too big and profitable to ignore!
You don’t have to be an expert in all things technical to understand the core principles of SEO. But, as a marketer, it’s important you have a solid sense of what good SEO looks like. Most of it is pretty logical. Google wants its users to have a positive experience. And having a website that is “technically sound” is an important part of your marketing.
Which is why we have created this eBook. It will help you discover why on-page SEO is important, and what you can do to make improvements. It features 13 top tips on topics such as:
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Understanding your clients or prospects is the first step to creating a successful marketing strategy. This is why we surveyed over 500 high-net-worth individuals (HNWIs), to understand the main influences of their investment research. From this, we identified the channels they are most influenced by, revealing how you can tailor your marketing to prospects based on their preferences.
In today's digital world, consumers are bombarded with ads from all sides. To break through the clutter and capture their attention, brands need to be creative. In this blog, we'll share a few top tips on how to devise innovative ad creative.
In the UK, there are at least 76,000 commonly used car insurance keywords. These keywords account for 4.5 million searches a month. Mainstream insurers and comparison sites heavily dominate the search results for these keywords. This makes it hard for small or challenger brands, who have little hope of ranking for them. Where they can compete, however, is in specialist car insurance...