Over the years, SEO has gained a reputation for being boring, geeky and overly technical. And rightfully so, it is all those things. But, it’s also a really important marketing channel – far too big and profitable to ignore!
You don’t have to be an expert in all things technical to understand the core principles of SEO. But, as a marketer, it’s important you have a solid sense of what good SEO looks like. Most of it is pretty logical. Google wants its users to have a positive experience. And having a website that is “technically sound” is an important part of your marketing.
Which is why we have created this eBook. It will help you discover why on-page SEO is important, and what you can do to make improvements. It features 13 top tips on topics such as:
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Receptional has released a short film that upends the traditional agency cliché: that a table tennis table can make up for a toxic working culture.
Performance Max is Google Ads' newest goal-based campaign type. We take a look at what it is, how it works and the results from early Performance Max campaigns.