Brilliant Basics: Mastering On-Page SEO

Over the years, SEO has gained a reputation for being boring, geeky and overly technical. And rightfully so, it is all those things. But, it’s also a really important marketing channel – far too big and profitable to ignore!

You don’t have to be an expert in all things technical to understand the core principles of SEO. But, as a marketer, it’s important you have a solid sense of what good SEO looks like. Most of it is pretty logical. Google wants its users to have a positive experience. And having a website that is “technically sound” is an important part of your marketing.

Which is why we have created this eBook. It will help you discover why on-page SEO is important, and what you can do to make improvements. It features 13 top tips on topics such as:

• Keyword alignment
• Content
• Page load and code
• Crawling
• Indexation
• Search appearance.