10 ways to get more value from your marketing budget

We currently live in extraordinary times. The global coronavirus pandemic has caused the worst recession of our lifetime. In the second quarter of 2020, the UK economy shrank by 20%, wiping out 20 years of growth.

You may be asking yourself:

• How can we overcome these difficult times?
• What can we learn from previous recessions?
• How can we best prepare for recovery and the future?

The truth is that businesses who have recovered best and then continued to thrive will have either:

• Cut operating costs sustainably; or
• Invested intelligently in research & development and marketing

Which is why we have created this eBook.

Combining our expertise in SEO, PPC and Paid Social, we’ll guide you through our 10 top tips for investing in digital marketing. And bonus – many of the ideas are either cheap or free. Often overlooked suggestions, such as:

• Investing in data
• Fixing basic technical website issues
• Optimising existing content
• Looking beyond search
• Testing your audience

If you’d like some help in implementing these changes, so you can best recover after the downturn, please contact the team.