Brilliant Basics: Why Your Digital Ads Should Be Multi-channel

Brilliant Basics: Why Your Digital Ads Should Be Multi-channel

Magazine and print advertising spend dropped 30% and 46% respectively, between 2020 and 2021. Meanwhile digital spend rose 13%. What’s more, Analytic Partners’ research showed that campaigns spanning two or more channels were up to 35% more effective than their single-channel counterparts.

As such, digital multi-channel advertising is a must these days. But how you do you implement it?

In this 16-page eBook, our Paid Search and Social team look at the steps:

  • Understanding your target audience through personas
  • Defining your marketing funnel – and which channels to use when
  • Testing messages for awareness, consideration and conversion
  • Executing campaigns across Facebook, Google, LinkedIn and YouTube
  • Assigning budget to targeting and remarketing activity correctly.

Download your copy now

Meet the author


by Callum Riches
Senior Paid Search & Social Consultant

Related articles

A speaker on stage at Google Marketing Live 2022

22 Takeaways from Google Marketing Live 2022

Enhancing privacy, advancing AI. They were the two big themes at Google Marketing Live 2022. Here are our key takeaways covering YouTube, Search, Shopping and more.

Read now

Photographs of the Receptional team collecting awards

Receptional Wins 6 Awards for Our Culture and Campaigns – and Secures 6 More Nominations

Receptional is celebrating six award wins – and six more nominations – recognising our culture, finance campaigns, and growth in sports betting and iGaming.

Read now

Jack Rose, Receptional's Operations Director, takes some time out carp fishing

Jack’s Story: From SEO Consultant to Operations Director in 4 Years

Our new film shares the story of Jack Rose - a keen carp angler and our Operations Director. He discusses his career path and opportunities at Receptional.

Read now

Contact us

Call us on 01525 715 520 or complete the form below, and one of the team will get back to you.