Magazine and print advertising spend dropped 30% and 46% respectively, between 2020 and 2021. Meanwhile digital spend rose 13%. What’s more, Analytic Partners’ research showed that campaigns spanning two or more channels were up to 35% more effective than their single-channel counterparts.
As such, digital multi-channel advertising is a must these days. But how you do you implement it?
In this 16-page eBook, our Paid Search and Social team look at the steps:
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