Magazine and print advertising spend dropped 30% and 46% respectively, between 2020 and 2021. Meanwhile digital spend rose 13%. What’s more, Analytic Partners’ research showed that campaigns spanning two or more channels were up to 35% more effective than their single-channel counterparts.
As such, digital multi-channel advertising is a must these days. But how you do you implement it?
In this 16-page eBook, our Paid Search and Social team look at the steps:
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Enhancing privacy, advancing AI. They were the two big themes at Google Marketing Live 2022. Here are our key takeaways covering YouTube, Search, Shopping and more.
Receptional is celebrating six award wins – and six more nominations – recognising our culture, finance campaigns, and growth in sports betting and iGaming.
Our new film shares the story of Jack Rose - a keen carp angler and our Operations Director. He discusses his career path and opportunities at Receptional.