Magazine and print advertising spend dropped 30% and 46% respectively, between 2020 and 2021. Meanwhile digital spend rose 13%. What’s more, Analytic Partners’ research showed that campaigns spanning two or more channels were up to 35% more effective than their single-channel counterparts.
As such, digital multi-channel advertising is a must these days. But how you do you implement it?
In this 16-page eBook, our Paid Search and Social team look at the steps:
- Understanding your target audience through personas
- Defining your marketing funnel – and which channels to use when
- Testing messages for awareness, consideration and conversion
- Executing campaigns across Facebook, Google, LinkedIn and YouTube
- Assigning budget to targeting and remarketing activity correctly.
Download your copy now
Meet the author
by Callum Riches
Head of Paid Media
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