Magazine and print advertising spend dropped 30% and 46% respectively, between 2020 and 2021. Meanwhile digital spend rose 13%. What’s more, Analytic Partners’ research showed that campaigns spanning two or more channels were up to 35% more effective than their single-channel counterparts.
As such, digital multi-channel advertising is a must these days. But how you do you implement it?
In this 16-page eBook, our Paid Search and Social team look at the steps:
- Understanding your target audience through personas
- Defining your marketing funnel – and which channels to use when
- Testing messages for awareness, consideration and conversion
- Executing campaigns across Facebook, Google, LinkedIn and YouTube
- Assigning budget to targeting and remarketing activity correctly.
Download your copy now
Meet the author
by Callum Riches
Head of Paid Media
Related articles
The AI knowledge gap: What 51% of marketing leaders are missing
51% of marketers use AI without fully understanding it. Our latest report reveals the biggest missed opportunities and how to close the AI knowledge gap.
Las Vegas strikes back: The battle over Kalshi’s sports betting ambitions in Nevada
Las Vegas challenges Kalshi’s entry into sports betting with a cease-and-desist order. Could this legal battle reshape the industry? Read more.
Navigating UK financial risk checks: What iGaming affiliates need to know
Recent financial risk updates are impacting iGaming affiliates in the UK. Learn how to stay compliant, adapt strategies, and navigate these changes for long-term success.
Contact us
Call us on 01525 715 520 or complete the form below, and one of the team will get back to you.