What’s New in the Google SERPs (for Betting Brands)?

What’s New in the Google SERPs (for Betting Brands)?

Time is our most valuable asset. We want to use it well.

In any given month, in SEO, there are thousands of jobs we want to work on. Hundreds that are really urgent.

But, in most months, with good weather, cooperative technology, and supportive colleagues, we might get 10 jobs completed. Probably fewer.

Betting is one of the most competitive sectors in SEO. Which is why we need to understand the market and have a clear sense of priorities.

In this eBook we outline:

  • The latest features of Google’s search page
  • Which betting brands are already using them
  • How you can use them too.

We take a deeper look at the SEO opportunities available, across a range of sports and international markets, in our companion eBook: Who’s Winning in Sports and iGaming SEO?

Download your copy now

Meet the author


by Justin Deaville
Managing Director

Related articles

The Super Bowl LIX halftime show: Where will it stand amongst the greats?

Explore iconic halftime shows and discover why Super Bowl LIX is a golden opportunity for marketers and bettors alike.

Read now

Google Ads tests video asset option

Google Ads is currently testing a new "Video" option within its Assets section, signaling a potential shift towards greater video integration in advertising strategies for 2025.

Read now

Leveraging ChatGPT’s voice mode

Discover how ChatGPT's new voice mode is transforming AI use for businesses. Our latest blog explores how this feature can revolutionise personalised marketing, content creation, and customer engagement strategies.

Read now

Contact us

Call us on 01525 715 520 or complete the form below, and one of the team will get back to you.