In 2022, we’ve seen more people Googling pension-related information than in any of the previous five years.

Given Brexit, Covid, war in Europe and the “mini-budget”, it’s perhaps not surprising; our future feels less certain.

Against this backdrop, we’ve analysed the pensions search market, identifying 1,100+ commonly used keywords worth 5.6 million searches a year. More importantly, we’ve uncovered which brands are dominating results and how.

This report, in partnership with the Financial Services Forum, shares the results, alongside interviews with two brands that are outperforming the market: PensionBee and Tideway Investments.

In it, we look at brands’ search performance at three stages – education, consolidation and withdrawal – and highlight the four things you need to do to compete:

  1. Create high-quality on-site content
  2. Optimise your site speed and UX
  3. Secure links from authoritative sources
  4. Build greater awareness of your brand.

Download your copy now

Meet the author


by Justin Deaville
Managing Director

Related articles

A neon hand stands-out like sports betting and iGaming brands should

How Sports Betting & iGaming Brands Can Stand Out from the Forest of Neon

Many sports betting brands are adopting the same Vegas-inspired look and feel. Find out how to do something different, through a long-term brand strategy.

Read now

A person uses YouTube on laptop and mobile, showing that it's an important acquisition channel for Sports Betting & iGaming brands

2023’s Top Acquisition Channels for Sports Betting & iGaming Brands

Our latest research into sports bettors' habits showed that YouTube and social channels are an underused way to reach punters. Find out how to use them.

Read now

Two digital PRs look glumly at a laptop, suffering from the coverage blues

How to Battle the “Coverage Blues” in Digital PR

Having a tough time generating media coverage? Find out what our digital PR team do, to plan, run and monitor campaigns, and fight off those coverage blues.

Read now

Contact us

Call us on 01525 715 520 or complete the form below, and one of the team will get back to you.