In 2022, we’ve seen more people Googling pension-related information than in any of the previous five years.

Given Brexit, Covid, war in Europe and the “mini-budget”, it’s perhaps not surprising; our future feels less certain.

Against this backdrop, we’ve analysed the pensions search market, identifying 1,100+ commonly used keywords worth 5.6 million searches a year. More importantly, we’ve uncovered which brands are dominating results and how.

This report, in partnership with the Financial Services Forum, shares the results, alongside interviews with two brands that are outperforming the market: PensionBee and Tideway Investments.

In it, we look at brands’ search performance at three stages – education, consolidation and withdrawal – and highlight the four things you need to do to compete:

  1. Create high-quality on-site content
  2. Optimise your site speed and UX
  3. Secure links from authoritative sources
  4. Build greater awareness of your brand.

Download your copy now

Meet the author


by Justin Deaville
Managing Director

Related articles

Colleagues discuss diet culture in the workplace over coffee

How to Avoid Diet Culture Traps in the Workplace

Find out how to change the way you talk about food at work, to make a lasting impact and reverse some of the damage the diet industry has inflicted.

Read now

A multi-generational family taking a walk in the woods - a metaphor for sound wealth management

Netwealth appoints Receptional to deliver integrated digital brief

Netwealth – the modern, cost-effective wealth management service – has appointed Receptional for a digital brief spanning paid media, SEO, CRO, creative and analytics.

Read now

A woman and a man discuss finances

How to Tackle Gender Bias in Wealth Management Marketing

Despite controlling ever more of the world's wealth, women are still regarded as a niche in wealth management. We look at how marketing can change this.

Read now

Contact us

Call us on 01525 715 520 or complete the form below, and one of the team will get back to you.