The timing of the 2022 World Cup presents both opportunities and risks for operators.
With Brazil, Canada, Germany, the Netherlands and USA all qualified, there’s the chance to attract FTDs in emerging sports betting markets. And with domestic football seasons restarting straight after the final, operators can retain those punters for the long-haul.
But with the cost of living on the rise – and the World Cup falling in the run-up to Christmas – will consumers’ betting spend be squeezed?
Based on exclusive consumer research and the latest data on search trends, this eBook explores these factors and shares ideas to help operators stand out on the road to Qatar.
Download your copy to discover:
- Who started early and is already outranking rivals for sports betting terms
- What we can learn from previous World Cups
- When the right time is to ramp up your SEO campaigns
- Where you can compete in emerging international markets
- Why creative link building and digital PR is a must
- How to use them to win first-time depositors.
Download your copy now
Meet the author
by Justin Deaville
Managing Director
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