The timing of the 2022 World Cup presents both opportunities and risks for operators.
With Brazil, Canada, Germany, the Netherlands and USA all qualified, there’s the chance to attract FTDs in emerging sports betting markets. And with domestic football seasons restarting straight after the final, operators can retain those punters for the long-haul.
But with the cost of living on the rise – and the World Cup falling in the run-up to Christmas – will consumers’ betting spend be squeezed?
Based on exclusive consumer research and the latest data on search trends, this eBook explores these factors and shares ideas to help operators stand out on the road to Qatar.
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