The online sportsbook market is one of the most competitive in the world. The pace of change is rapid. And ever-evolving regulations make marketers’ lives difficult.
Because of this, it’s important to keep our understanding of customers – and what makes them tick – fresh. That’s why we surveyed UK sports bettors in each of the last two years. And it’s why we’ve expanded our survey’s reach for 2023, surveying US bettors for the first time.
Since we last heard from bettors, we’ve seen the world re-open after COVID. But we’ve also seen war in Europe, a cost-of-living crisis in the UK and the beginnings of recession around the world.
Against this backdrop, we wanted to understand bettors’ latest behaviours and the opportunities for brands on both sides of the Atlantic. So we surveyed 1,000 people who had at least one account with a betting operator and had placed a sports bet online in the last year.
This eBook summarises our findings, covering:
We finish with key takeaways for sport betting brands – some simple tips to make your marketing more effective in 2023.
Download your copy now
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Many sports betting brands are adopting the same Vegas-inspired look and feel. Find out how to do something different, through a long-term brand strategy.
2023’s Top Acquisition Channels for Sports Betting & iGaming Brands
Our latest research into sports bettors' habits showed that YouTube and social channels are an underused way to reach punters. Find out how to use them.
How to Battle the “Coverage Blues” in Digital PR
Having a tough time generating media coverage? Find out what our digital PR team do, to plan, run and monitor campaigns, and fight off those coverage blues.
Call us on 01525 715 520 or complete the form below, and one of the team will get back to you.