The online sportsbook market is one of the most competitive in the world. The pace of change is rapid. And ever-evolving regulations make marketers’ lives difficult.
Because of this, it’s important to keep our understanding of customers – and what makes them tick – fresh. Which is why we’ve surveyed US bettors. We wanted to understand:
So we surveyed 465 people in the US who had at least one account with a betting operator and had placed a sports bet online in the last year. This eBook summarises our findings, covering:
We finish with key takeaways for sport betting brands – some simple tips to make your marketing more effective in 2023.
Download your copy now
by Luke Nava
Marketing Manager
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