Sports Bettors’ Buying Habits 2023: US Edition

Sports Bettors’ Buying Habits 2023: US Edition

The online sportsbook market is one of the most competitive in the world. The pace of change is rapid. And ever-evolving regulations make marketers’ lives difficult.

Because of this, it’s important to keep our understanding of customers – and what makes them tick – fresh. Which is why we’ve surveyed US bettors. We wanted to understand:

  • Who’s betting and why
  • Which brands are standing out in this growing market
  • What the outlook for betting spend is, given the cost-of-living squeeze in the US and fears of recession around the world.

So we surveyed 465 people in the US who had at least one account with a betting operator and had placed a sports bet online in the last year. This eBook summarises our findings, covering:

  1. Past and future betting spend
  2. The three personas who are betting today
  3. Which brands are first choice and why
  4. How US bettors differ from their UK counterparts
  5. The emergence of eSports betting.

We finish with key takeaways for sport betting brands – some simple tips to make your marketing more effective in 2023.

Download your copy now

Meet the author


by Luke Nava
Marketing Manager

Related articles

A neon hand stands-out like sports betting and iGaming brands should

How Sports Betting & iGaming Brands Can Stand Out from the Forest of Neon

Many sports betting brands are adopting the same Vegas-inspired look and feel. Find out how to do something different, through a long-term brand strategy.

Read now

A person uses YouTube on laptop and mobile, showing that it's an important acquisition channel for Sports Betting & iGaming brands

2023’s Top Acquisition Channels for Sports Betting & iGaming Brands

Our latest research into sports bettors' habits showed that YouTube and social channels are an underused way to reach punters. Find out how to use them.

Read now

Two digital PRs look glumly at a laptop, suffering from the coverage blues

How to Battle the “Coverage Blues” in Digital PR

Having a tough time generating media coverage? Find out what our digital PR team do, to plan, run and monitor campaigns, and fight off those coverage blues.

Read now

Contact us

Call us on 01525 715 520 or complete the form below, and one of the team will get back to you.