The online sportsbook market is one of the most competitive in the world. The pace of change is rapid. And ever-evolving regulations make marketers’ lives difficult.
Because of this, it’s important to keep our understanding of customers – and what makes them tick – fresh. Which is why we’ve surveyed US bettors. We wanted to understand:
- Who’s betting and why
- Which brands are standing out in this growing market
- What the outlook for betting spend is, given the cost-of-living squeeze in the US and fears of recession around the world.
So we surveyed 465 people in the US who had at least one account with a betting operator and had placed a sports bet online in the last year. This eBook summarises our findings, covering:
- Past and future betting spend
- The three personas who are betting today
- Which brands are first choice and why
- How US bettors differ from their UK counterparts
- The emergence of eSports betting.
We finish with key takeaways for sport betting brands – some simple tips to make your marketing more effective in 2023.
Download your copy now
Meet the author
by Luke Nava
Marketing Manager
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