US Sports Betting and iGaming: Which Brands Are Performing Best on Google?

US Sports Betting and iGaming: Which Brands Are Performing Best on Google?

Sports wagering and online gaming are two of the most competitive areas of search engine optimization (SEO). And the US market is more competitive than most.

If we’re to be successful in SEO, we need to understand who’s winning – and learn from what they’re doing well. Which is why Receptional has benchmarked performance on Google across eight key markets:

  1. National Football League (NFL)
  2. National Hockey League (NHL)
  3. National Basketball Association (NBA)
  4. Major League Baseball (MLB)
  5. Major League Soccer (MLS)
  6. Horse racing
  7. Casino
  8. Slots.

We wanted to understand:

  • Who’s winning?
  • Where are the growth opportunities?

Our findings tell you what Google’s looking for – in terms of content, links, and website experience – and where and how you can compete.

Download your copy now

Meet the author

by Justin Deaville
Managing Director

Related articles

Colleagues discuss diet culture in the workplace over coffee

How to Avoid Diet Culture Traps in the Workplace

Find out how to change the way you talk about food at work, to make a lasting impact and reverse some of the damage the diet industry has inflicted.

Read now

A multi-generational family taking a walk in the woods - a metaphor for sound wealth management

Netwealth appoints Receptional to deliver integrated digital brief

Netwealth – the modern, cost-effective wealth management service – has appointed Receptional for a digital brief spanning paid media, SEO, CRO, creative and analytics.

Read now

A woman and a man discuss finances

How to Tackle Gender Bias in Wealth Management Marketing

Despite controlling ever more of the world's wealth, women are still regarded as a niche in wealth management. We look at how marketing can change this.

Read now

Contact us

Call us on 01525 715 520 or complete the form below, and one of the team will get back to you.