US Sports Betting and iGaming: Which Brands Are Performing Best on Google?

US Sports Betting and iGaming: Which Brands Are Performing Best on Google?

Sports wagering and online gaming are two of the most competitive areas of search engine optimization (SEO). And the US market is more competitive than most.

If we’re to be successful in SEO, we need to understand who’s winning – and learn from what they’re doing well. Which is why Receptional has benchmarked performance on Google across eight key markets:

  1. National Football League (NFL)
  2. National Hockey League (NHL)
  3. National Basketball Association (NBA)
  4. Major League Baseball (MLB)
  5. Major League Soccer (MLS)
  6. Horse racing
  7. Casino
  8. Slots.

We wanted to understand:

  • Who’s winning?
  • Where are the growth opportunities?

Our findings tell you what Google’s looking for – in terms of content, links, and website experience – and where and how you can compete.

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Meet the author


by Justin Deaville
Managing Director

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