US Sports Betting and iGaming: Which Brands Are Performing Best on Google?

US Sports Betting and iGaming: Which Brands Are Performing Best on Google?

Sports wagering and online gaming are two of the most competitive areas of search engine optimization (SEO). And the US market is more competitive than most.

If we’re to be successful in SEO, we need to understand who’s winning – and learn from what they’re doing well. Which is why Receptional has benchmarked performance on Google across eight key markets:

  1. National Football League (NFL)
  2. National Hockey League (NHL)
  3. National Basketball Association (NBA)
  4. Major League Baseball (MLB)
  5. Major League Soccer (MLS)
  6. Horse racing
  7. Casino
  8. Slots.

We wanted to understand:

  • Who’s winning?
  • Where are the growth opportunities?

Our findings tell you what Google’s looking for – in terms of content, links, and website experience – and where and how you can compete.

Download your copy now

Meet the author

by Justin Deaville
Managing Director

Related articles

Jack Rose, Operations Director at Receptional, explains why our true passion is table tennis

Beer Fridge and Ping-Pong Table: New Receptional Film Upends Agency Culture Clichés

Receptional has released a short film that upends the traditional agency cliché: that a table tennis table can make up for a toxic working culture.

Read now

A photograph of the Google Ads interface on screen

How Performance Max Could Enhance Your Marketing Strategy

Performance Max is Google Ads' newest goal-based campaign type. We take a look at what it is, how it works and the results from early Performance Max campaigns.

Read now

A speaker on stage at Google Marketing Live 2022

22 Takeaways from Google Marketing Live 2022

Enhancing privacy, advancing AI. They were the two big themes at Google Marketing Live 2022. Here are our key takeaways covering YouTube, Search, Shopping and more.

Read now

Contact us

Call us on 01525 715 520 or complete the form below, and one of the team will get back to you.