Brilliant Basics: How Wealth Managers Can Run First Class Google and Facebook Advertising Campaigns

The wealth management space is highly competitive. Most brands now turn to digital channels for client acquisition and brand building. So it can be difficult to stand out from the crowd and attract the right kind of attention from high-net-worth individuals.

When it comes to marketing online, the two biggest weapons in your arsenal are Google and Facebook. When leveraged correctly, these platforms have enormous potential to transform your firm. Advertising on Facebook and Instagram can reach about 1 in 3 people worldwide. And the Google Display Network covers 96% of the internet.

These platforms have the tools to help you achieve, but they can be a minefield to navigate. Which is why we created this eBook. In it, we share our tips and tricks for advertising on both platforms, specifically for wealth managers. You’ll discover:

• The differences between Google and Facebook Ads
• How to build a marketing funnel with your advertising
• Targeting features for high net wealth individuals
• Creative best practices for top performance.