Who’s Winning in Sports and iGaming SEO?

Who’s Winning in Sports and iGaming SEO?

At Receptional, we wanted to identify the best opportunities in the key gaming markets.

So, we identified the most popular searches. We hand-picked 135 keywords across five markets and three countries – each with more than 1,000 searches/month:

  • Football and horse racing
  • Casino and slots
  • Examples from the UK, USA and the Netherlands.

In this eBook we outline:

  • Who’s winning at SEO
  • What we can learn from the sites that rank in top spot
  • Where the opportunities lie.

To capitalise on the opportunities, you’ll need to understand the latest features of Google’s search page. To do that, download our companion eBook: What’s New in the Google SERPs (for Betting Brands)?

Download your copy now

Meet the author


by Justin Deaville
Managing Director

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