Who’s Winning in Sports and iGaming SEO?

Who’s Winning in Sports and iGaming SEO?

At Receptional, we wanted to identify the best opportunities in the key gaming markets.

So, we identified the most popular searches. We hand-picked 135 keywords across five markets and three countries – each with more than 1,000 searches/month:

  • Football and horse racing
  • Casino and slots
  • Examples from the UK, USA and the Netherlands.

In this eBook we outline:

  • Who’s winning at SEO
  • What we can learn from the sites that rank in top spot
  • Where the opportunities lie.

To capitalise on the opportunities, you’ll need to understand the latest features of Google’s search page. To do that, download our companion eBook: What’s New in the Google SERPs (for Betting Brands)?

Download your copy now

Meet the author


by Justin Deaville
Managing Director

Related articles

Jack Rose, Operations Director at Receptional, explains why our true passion is table tennis

Beer Fridge and Ping-Pong Table: New Receptional Film Upends Agency Culture Clichés

Receptional has released a short film that upends the traditional agency cliché: that a table tennis table can make up for a toxic working culture.

Read now

A photograph of the Google Ads interface on screen

How Performance Max Could Enhance Your Marketing Strategy

Performance Max is Google Ads' newest goal-based campaign type. We take a look at what it is, how it works and the results from early Performance Max campaigns.

Read now

A speaker on stage at Google Marketing Live 2022

22 Takeaways from Google Marketing Live 2022

Enhancing privacy, advancing AI. They were the two big themes at Google Marketing Live 2022. Here are our key takeaways covering YouTube, Search, Shopping and more.

Read now

Contact us

Call us on 01525 715 520 or complete the form below, and one of the team will get back to you.