The concept of the marketing funnel is nothing new. We know what it looks like. And the words we’re likely to find on one. It’s called a funnel because lots of people start the process. But potential customers leak out at every step. Only a few people find their way through and come out the other end as converted sales.
But how can this model help you optimise your marketing and sales? Our eBook will explain all. It focuses on the lower half of the funnel – reducing leakage on your website. It will help you convert more of those potentials into actual customers.
You’ll discover:
- Landing page fundamentals: how to design a page that converts
- Increasing intent: how to emphasise your business’ key selling points
- Aesthetics and interactivity: how to keep users engaged and motivated.
You’ll also find a helpful checklist for reviewing your own site.
Download your copy now
Meet the author
by Rob Newhouse
Analytics & Measurement Consultant
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