Masterclass: Facebook Ads, Our Framework for Success in 2021

With over 2.6 billion regular users on Facebook and 1 billion on Instagram, Facebook advertising is an invaluable advertising channel.

There is no shortage of opportunity. Yet, Facebook Ads have never supported so many varied placements, or boasted so many different ad formats and features. It’s easy to get lost in the complexity. You’re up against increasing competition and inflating costs.

The script has flipped from what worked well a few years ago. So, whether you are new to advertising or not, we’ll share our playbook and how to approach Facebook ads in 2021.

Join us as we outline the 3 pillars of success:

1. Strategy – How to structure your account, select campaign types and set budgets
2. Audience – How to take a data-driven approach to targeting and prospecting
3. Creative – How to stand out against the competition and win more clicks

Along the way, we’ll share actionable tips and tricks. And shout out our favourite tools for campaign planning.