New Year, New Insights: 2024’s Behavioural Science Kickstart

Kick off the year at The Shard with a transformative afternoon of behavioural science insights.

Richard Shotton, acclaimed author and behavioural expert, will reveal the unseen forces shaping consumer behaviour and how to harness them for your 2024 marketing strategies. 

• Unlock Influence - Persuasive Marketing with Richard Shotton 
• Behavioural Basics - Discover why behavioural science is your marketing superpower. 
• Social Influence - Learn the art of social proof to sway consumer choices. 
• Attention Mastery - Craft messages that capture and keep attention. 
• Frictionless Actions - Learn how to remove barriers and nudge customers towards action. 
• Timely Messages - Send your messages when they'll make the most impact. 
• Live Commitment - Join a live experiment to cement your new strategies. 

About Richard Shotton

With two decades in marketing, Richard's expertise in consumer psychology is unmatched. His dynamic sessions are packed with practical experiments, ensuring you leave with actionable insights. 

Receptional’s experts will build upon Richard's expertise, providing you with advanced, practical applications tailored to the digital landscape. 

Content That Converts: Psychology-Driven SEO & Content 

• Audience Mindset - Align your content with your audience's search intent. 
• Memorable Messaging - Use clear language to make your content stick. 
• User-Friendly Design - Enhance navigation to keep visitors engaged longer. 

Paid Media Precision: Behavioural Tactics for Ads 

• Credibility Through Social Proof - Boost engagement with endorsement strategies. 
• Optimal Timing - Learn the best times to display ads for maximum engagement. 
• Milestone Marketing - Target significant life events for personalised advertising. 

Ad Creativity Unleashed: Standout Banner and Animation Design 

• Visual Trust - Incorporate social proof to elevate trust and authenticity. 
• Design Distinction - Employ standout design principles to capture attention. 
• Engagement Made Easy - Simplify interaction to improve response rates. 

Exclusive Book Offer: 'The Illusion of Choice' 

All attendees receive Richard Shotton's latest book, a treasure trove of behavioural insights: 

• Decode Decision-Making - Uncover the psychological biases behind purchases. 
• Lasting Strategies - Craft marketing that's memorable and effective. 
• Apply and Achieve - Turn insights into actions that resonate with customers. 

Prepare to transform your approach to marketing with an afternoon of discovery and a take-home guide to behavioural science in business. 

Spaces are limited. Book your spot now!