Using plain English, this on-demand masterclass takes you through the "need to knows" and quick wins of search engine optimisation.
Over the years, SEO may have gained a reputation for being boring, geeky and overly technical. And rightfully so, it is all those things. Unfortunately, it’s also too big a channel to ignore!
Even if you’re not an SEO practitioner, it’s important to have a vague idea of what good SEO looks like and what really matters, and you don’t have to be an expert in all things technical to understand the core principles of SEO. Most of it is pretty logical. Ultimately, Google just wants online users to have a positive experience and having a website that is “technically sound” is an important part of that. SEO guidelines also evolve and so it’s vital to brush up on the latest best practices.
In this on-demand masterclass, we take you on a tour of our own website auditing processes. Using PLAIN ENGLISH, we outline the “need to knows” and typical quick wins, arming you with the essentials:
• Why SEO isn’t just about search engines - it’s about your customers;
• Practical tips which will enhance user experience; and
• Why Google will thank you and your ranks will benefit.
You can learn more in the accompanying eBook, Brilliant Basics: Mastering On-Page SEO.
Watch on demand
SEO SOS: What to Do When Your Search Traffic Drops
With sites at the whim of Google updates, how can you react if traffic drops and prepare your site for future changes? Find out in this on-demand masterclass.
Car Insurance: How to Compete with Price Comparison Sites on Google
With comparison sites dominating car insurance search results, how can smaller brands compete? Find out in this on-demand masterclass.
Call us on 01525 715 520 or complete the form below, and one of the team will get back to you.