EVENT

How Punters Choose Sports Betting Brands

2nd Feb 2022, 1pm - 5pm

ICE London | DoubleTree by Hilton Hotel London ExCel

Which brands do punters trust the most? How do they research bets online? What do you need to do in response? Find out at this half-day workshop with Receptional's gaming and digital experts.

Book your place now or browse the full agenda.


What we discovered

We surveyed 400+ punters, to learn more about their digital browsing and buying habits:

  • The channels they use to make their betting decisions
  • The touchpoints that most influence their choices
  • The sports betting brands they trust the most.

We’ve also compared the results year-on-year – and asked how their spending will change in 2022 – to understand the impact of the pandemic and ongoing uncertainty.

How you can respond

During this half-day workshop, we’ll offer a detailed look at the findings, then share advice on how your marketing strategy can respond with training sessions on:

  • Multi-channel marketing
  • Digital PR
  • Creative brand building.

There’ll also be drinks and networking with fellow sports betting marketers.

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On the agenda

Revealed: how punters choose sports betting brands

  • Which channels do punters use?
  • Which touchpoints influence their choices?
  • Which sports betting brands do they trust?
Justin Deaville

Speaker:
Justin Deaville

Managing Director, Receptional


Reaching potential punters through multi-channel marketing 

  • Getting your online and offline mix right
  • Developing a sales funnel and messaging matrix
  • Reaching the right punter in the right place at the right time
Matt Loughlin

Speaker:
Matt Loughlin

Head of Paid Search, Receptional


Building brand awareness with punters through digital PR 

  • Why online-only betting brands must build trust
  • How digital PR and linkbuilding can help you do it
  • Tried-and-trusted techniques to generate coverage and links now
Amy Canavan

Speaker:
Amy Canavan

Senior PR Specialist, Receptional


Using creativity to attract and retain more punters 

  • Why it’s time to move beyond welcome offers
  • How creativity can help your brand stand-out
  • Engaging customers for the long-haul
Robin Smith

Speaker:
Robin Smith

Creative Director, Receptional


Come and join us!

When

2nd Feb 2022, 1pm - 5pm

Where

ICE London | DoubleTree by Hilton Hotel London ExCel

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