Event Info

SEO Masterclass: How to Build Links in challenging niches

14th Apr 2021, 10am - 10:45am
Online Masterclass, live from our offices

Last year, Receptional embarked on a deep dive into the finance industry’s on-page SEO performance.

We discovered that many of the top brands were not getting it right, leaving an opening for brands to outplay the big names in the industry using simple SEO techniques.

The next step is building links. If you have tried link building in any difficult niche (such as finance), you’ll know that it’s near impossible to do it effectively due to:

• Red tape and compliance: getting sign-off on your activity is challenging, often missing the window for the content to be relevant.

• Highly specialised content: it takes twice as long for us to research and produce content that holds water.

• Scalability: your biggest competitors seem to attract more natural links than you could ever humanly build, how can you keep up?

Don’t fret. This webinar will delve into the techniques we use to build and retain SEO authority when traditional article-based link building isn’t an option.

These techniques rely more on understanding how to tell a good link from a bad one, and what happens to links over time that causes them to lose value. This will make you more efficient and opportunistic at building high quality links.

Come and join us!


14th Apr 2021, 10am - 10:45am


Online Masterclass, live from our offices

Fill in the form to save your place

Event Breakdown

The Challenge of Link Building

  • How to target websites that are likely to link to you
  • The importance of having the cleanest backlink profile
  • Fixing broken links through link reclamation
  • Leveraging PR & unlinked mentions
  • Create customer-driven content strategies
Dave Clough

Dave Clough

Head of Content Strategy, Receptional

Dont miss out on this event - save your place!

Receptional demonstrate their knowledge, expertise and diligence month after month.

Adam Little - Liberis />
Adam Little
Marketing Manager

Working closely with us to promote our new venture of Floating Homes, their press release moved our Floating Homes page ranking from 56 to 2 in only one week! Excellent
work Receptional – certainly banging the drum.

Rod Grant - BWML />
Rod Grant
Head of Retail

After working with many SEO/Search Agencies over the years, Receptional were a breath of fresh air. They improved our online search presence for our main target keywords through successful link building and content strategies.

Sam Furr - Tappable />
Sam Furr
Founder & Product Founder

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