Sportsbook: Who’s Performing Best on Google?

Sportsbook: Who’s Performing Best on Google?

Receptional has benchmarked the SEO performance of the UK’s top sportsbook operators. Discover the winners and losers in this on-demand masterclass.

Every brand wants to appear at the top of Google’s results. But competition is fierce. Nowhere more so than in the sportsbook arena. So many operators - all fighting for top spot. Which is why it’s important to understand what the competition are doing.

The Sports & Gaming team at Receptional have benchmarked the SEO performance of the UK’s top sportsbook operators. We’ve focussed on two key markets:

  • Football betting; and
  • Horse-racing betting.

We've analysed the search terms used throughout the funnel in both niches and which brands are ranking well.

In this on-demand masterclass, you'll discover who the winners and losers are - and how you can compete.

You can learn more in the accompanying eBook, Which Sportsbook Brands Are Performing Best on Google?

Meet the speakers

Claire Philbin

How to compete successfully

Our 3 pillars of for success:

• Search engine optimisation
• Links from high-authority domains
• Content quality and depth

Claire Philbin
Paid Media Manager, Receptional

Watch on demand

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