Sportsbook: Who’s Performing Best on Google?

Every brand wants to appear at the top of Google’s results. But competition is fierce. Nowhere more so than in the sportsbook arena. So many operators - all fighting for top spot. Which is why it’s important to understand what the competition are doing.

The Sports & Gaming team at Receptional have benchmarked the SEO performance of the UK’s top sportsbook operators. We’ve focussed on two key markets:

• Football betting; and
• Horse-racing betting.

We've analysed the search terms used throughout the funnel in both niches and which brands are ranking well.

In this on-demand masterclass, you'll discover who the winners and losers are - and how you can compete.

You can learn more in the accompanying eBook, Which Sportsbook Brands Are Performing Best on Google?