Sportsbook: Who’s Performing Best on Google?

Sportsbook: Who’s Performing Best on Google?

Receptional has benchmarked the SEO performance of the UK’s top sportsbook operators. Discover the winners and losers in this on-demand masterclass.

Every brand wants to appear at the top of Google’s results. But competition is fierce. Nowhere more so than in the sportsbook arena. So many operators - all fighting for top spot. Which is why it’s important to understand what the competition are doing.

The Sports & Gaming team at Receptional have benchmarked the SEO performance of the UK’s top sportsbook operators. We’ve focussed on two key markets:

  • Football betting; and
  • Horse-racing betting.

We've analysed the search terms used throughout the funnel in both niches and which brands are ranking well.

In this on-demand masterclass, you'll discover who the winners and losers are - and how you can compete.

You can learn more in the accompanying eBook, Which Sportsbook Brands Are Performing Best on Google?

Meet the speakers

Jack Weight

Who's doing well?

• Who’s ranking for keywords in the marketing funnel
• Who’s performing well over all in both topics
• Rankings for keywords related to Euro 2021

Jack Weight
Operations Project Manager, Receptional

Claire Philbin

How to compete successfully

Our 3 pillars of for success:

• Search engine optimisation
• Links from high-authority domains
• Content quality and depth

Claire Philbin
Head of Outreach, Receptional

Watch on demand

Related events

-109days to go

SEO SOS: What to Do When Your Search Traffic Drops

With sites at the whim of Google updates, how can you react if traffic drops and prepare your site for future changes? Find out in this on-demand masterclass.

Watch on demand

-137days to go

Car Insurance: How to Compete with Price Comparison Sites on Google

With comparison sites dominating car insurance search results, how can smaller brands compete? Find out in this on-demand masterclass.

Watch on demand

Contact us

Call us on 01525 715 520 or complete the form below, and one of the team will get back to you.