10 Top Tips for Successfully Choosing and Managing a Marketing Agency

10 Top Tips for Successfully Choosing and Managing a Marketing Agency

Selecting the right marketing agency can be the key to success. So how do you find one that suits your business? Find out in this on-demand masterclass.

Choosing the right marketing agency can be the key to success. Choose well and your career will skyrocket. But making that choice is fraught with difficulty. There are lots of great agencies around. Yet just 8% of brands are ‘very satisfied’ with their agency partners.

So how do you find one that suits your business?

With 20 years' experience, Receptional’s team has identified the common reasons why agency relationships fail:

• Poor communication
• Poor results
• Mismanaged expectations
• Lack of data; and
• Unexpected change.

In this short masterclass, our Business Development Director, shares the questions to ask when you start speaking to a new agency – so you start the relationship on the right foot. While our Client Success Manager outlines her top tips for building a successful, ongoing relationship.

You can watch it below and download the accompanying eBook, Agency Analysis: 5 Tips for Successfully Managing an Agency.

Meet the speakers

Dean Rowland

Choosing your agency

  • How to select an agency
  • How to make sure it’s the right agency
  • The implications of hiring the wrong agency

Dean Rowland
Director / Head of Business Development, Receptional

Managing your agency

  • Planning for success
  • Building a rapport
  • Sharing information
  • Evaluating performance


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