Event Info

Masterclass: How wealth managers can run first class Google and Facebook advertising campaigns

24th Mar 2021, 10am - 10:45am
Online Masterclass, live from our offices

The wealth management space is highly competitive with most brands now turning to digital channels for client acquisition and brand building. It can be difficult to stand out from the crowd and attract the right kind of attention from high net worth individuals.

When it comes to marketing online, the two biggest weapons in your arsenal have to be Google and Facebook. When leveraged correctly, these platforms have enormous potential to transform your firm. Advertising on Facebook and Instagram can reach about 1 in 3 people worldwide, with the Google Display Network covering 96% of the internet. Whatever your marketing goals, these platforms have the tools to help you achieve them but they can be a minefield to navigate.

In this masterclass, our Senior Paid Search and Social Consultant, Callum Riches, and Head of Paid Social, Lee Gannon, share their tips and tricks for advertising on both platforms, specifically for wealth managers. They will also discuss the nuances between the channels and why you should diversify across both. Topics will include:

• The differences between Google and Facebook Ads
• How to build a marketing funnel with your advertising
• Targeting features for high net wealth individuals
• Creative best practices for top performance

Come and join us!

When

24th Mar 2021, 10am - 10:45am

Where

Online Masterclass, live from our offices

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Event Breakdown

Nuances between the channels

  • Differences between Google and Facebook Ads
  • Targeting features for high net wealth individuals
Lee Gannon

Speaker:
Lee Gannon

Head of Paid Social, Receptional


Why diversify across both?

  • How to build a marketing funnel with your advertising
  • Creative best practices for top performance
Callum Riches

Speaker:
Callum Riches

Senior Paid Search & Social Consultant, Receptional


Dont miss out on this event - save your place!

Receptional has played a key role in forming and implementing our digital marketing activities. They’ve helped improve the quality of traffic arriving at our site as well as the number of overall donations.

Peter Reynolds - Concern Worldwide  />
Peter Reynolds
Director of Fundraising
Concern Worldwide

After proving their expertise, we trusted Receptional to help us move from our old branding and helped reinforce Tappable’s positioning as genuine thought-leaders in the mobile app industry.

Sam Furr - Tappable />
Sam Furr
Founder & Product Director
Tappable

We have had some great coverage of our campaigns with Receptional. All the digital PR campaigns, so far, have been on brand and really reflect what Kiddi Caru stands for.

Caron Mosely - Kiddi Caru Day Nuseries Group />
Caron Mosely
Marketing Manager
Kiddi Caru Day Nuseries Group

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Justin

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