Event Info

Masterclass: How wealth managers can run first class Google and Facebook advertising campaigns

24th Mar 2021, 10am - 10:45am
Online Masterclass, live from our offices

The wealth management space is highly competitive with most brands now turning to digital channels for client acquisition and brand building. It can be difficult to stand out from the crowd and attract the right kind of attention from high net worth individuals.

When it comes to marketing online, the two biggest weapons in your arsenal have to be Google and Facebook. When leveraged correctly, these platforms have enormous potential to transform your firm. Advertising on Facebook and Instagram can reach about 1 in 3 people worldwide, with the Google Display Network covering 96% of the internet. Whatever your marketing goals, these platforms have the tools to help you achieve them but they can be a minefield to navigate.

In this masterclass, our Senior Paid Search and Social Consultant, Callum Riches, and Head of Paid Social, Lee Gannon, share their tips and tricks for advertising on both platforms, specifically for wealth managers. They will also discuss the nuances between the channels and why you should diversify across both. Topics will include:

• The differences between Google and Facebook Ads
• How to build a marketing funnel with your advertising
• Targeting features for high net wealth individuals
• Creative best practices for top performance

Come and join us!

When

24th Mar 2021, 10am - 10:45am

Where

Online Masterclass, live from our offices

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Event Breakdown

Nuances between the channels

  • Differences between Google and Facebook Ads
  • Targeting features for high net wealth individuals
Lee Gannon

Speaker:
Lee Gannon

Head of Paid Social, Receptional


Why diversify across both?

  • How to build a marketing funnel with your advertising
  • Creative best practices for top performance
Callum Riches

Speaker:
Callum Riches

Senior Paid Search & Social Consultant, Receptional


Dont miss out on this event - save your place!

After working with many SEO/Search Agencies over the years, Receptional were a breath of fresh air. They improved our online search presence for our main target keywords through successful link building and content strategies.

Sam Furr - Tappable />
Sam Furr
Founder & Product Founder
Tappable

I’d like to thank Receptional for their responsiveness, agility and engagement, and for the progress we’ve made together.

Chris  Eatherton - Freshfields Bruckhaus Deringer />
Chris Eatherton
Senior Digital Manager
Freshfields Bruckhaus Deringer

Wholly professional, extremely knowledgeable and exceptional at delivering against what was asked of them.

Maria Ketteringham - Aviva />
Maria Ketteringham
Strategy & Planning Manager
Aviva

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