Masterclass: How wealth managers can run first class Google and Facebook advertising campaigns

The wealth management space is highly competitive with most brands now turning to digital channels for client acquisition and brand building. It can be difficult to stand out from the crowd and attract the right kind of attention from high net worth individuals.

When it comes to marketing online, the two biggest weapons in your arsenal have to be Google and Facebook. When leveraged correctly, these platforms have enormous potential to transform your firm. Advertising on Facebook and Instagram can reach about 1 in 3 people worldwide, with the Google Display Network covering 96% of the internet. Whatever your marketing goals, these platforms have the tools to help you achieve them but they can be a minefield to navigate.

In this masterclass, our Senior Paid Search and Social Consultant, Callum Riches, and Head of Paid Social, Lee Gannon, share their tips and tricks for advertising on both platforms, specifically for wealth managers. They will also discuss the nuances between the channels and why you should diversify across both. Topics will include:

• The differences between Google and Facebook Ads
• How to build a marketing funnel with your advertising
• Targeting features for high net wealth individuals
• Creative best practices for top performance