* ENDED* What’s New for Retail Advertising in 2019? | Receptional Ltd

Your audience is more demanding and sophisticated than ever before. Smartphones have created a generation of super-savvy consumers.

Which can be unsettling. Yet this change is creating fantastic opportunities for advertisers.

If you’re keen to understand how retail advertising is developing, join us for an afternoon seminar at Google’s London HQ.

“What’s New for Retail Advertising in 2019?” will focus on the latest developments in:

  • Google Ads,
  • Google Shopping and
  • Facebook

You will walk away with the insights you need to compete successfully in the year ahead.

Secure your place now!

Your speakers will be:

Matthew Loughlin

Head of Paid Search

Receptional

What’s new in PPC for Finance marketers?

  • Why understanding your audience will be more important than ever
  • How Google’s new ad formats will affect your campaigns
  • When to use machine learning (and when humans know best)

Sabrina Garufi

Agency Development Manager

Google

Sabrina will be talking about:

  • Why most businesses are lagging behind their customers
  • How Google operates in a mobile-only world
  • How machine learning is delivering a smoother user experience

Andreas Tantallidis

Senior Paid Search Consultant

Receptional

What’s in store for Google Shopping?

  • Why Google Shopping is the key to retail success
  • How to harness ad extensions to improve your campaigns’ performance
  • When to use showcase ads to demonstrate your products
Lia Carvetta

Lia Carvetta

Paid Social Manager,

Receptional

3 proven ways to improve your account-based marketing (incl. LinkedIn)?

  • Targeting 101
  • Effective Use of Content
  • How to get the most out of your data

Come and join us!

When:

On Thursday 24th January 2019

From 1.30pm – 5pm

At Google Head Office in Kings Cross, London

Reserve your spot

Join us at Google's London HQ

Refine your 2019 strategy